July 17, 2013
Today's world revolves around data more than ever before, and nonprofits should consider collecting more information than they already are. While it's imperative to track yearly donations, financial information and the number of volunteers giving their time to the organization, it is the right moment to ramp up data gathering efforts to better measure the health of the nonprofit and engagement level of members. A new infographic put together by The Nonprofit Technology Network shed light on how organizations may want to begin managing their data.
How are people interacting with the organization?
Many nonprofits put together a number of marketing efforts, fundraising programs and events each year, but too few organizations are studying the how much their constituents interacted with its initiatives. According to the infographic, only 27 percent track attendance at free events, 24 percent evaluate email-open rates and 23 percent look at their number of e-newsletter subscriptions. Furthermore, just 17 percent measure the effectiveness of their presence on social networks like Facebook and Twitter.
More nonprofits are tracking engagement levels
Organizations strive to interest many people in its mission, and much of their efforts that are not related to finances have to do with getting people to participate with the nonprofit in some fashion. Organizations are better at data management in this aspect as 88 percent monitor email open rates, 86 percent check metrics on the organization's Facebook page activity and 72 percent track mentions on its Twitter. The more people talking about the nonprofit and participating in marketing initiatives, the better a nonprofit's chances that word will spread about the organization and a greater number of followers can be achieved.
Data can help nonprofits make a difference
Many people like to get involved with organizations that have proven to change people's lives and have a positive influence on their community, and by collecting information about their initiatives, nonprofits can show people how much they have done to make an impact. According to an article for Nonprofit Quarterly, data mining may sound like a difficult initiative to tackle for entities that only have a handful of full-time staff members, but this strategy provides a great opportunity to gain members who are interested in organizations that can tell the story of their success.
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Visually Impaired Preschool Services has been a client of First Non-Profit since it was first offered as a benefit of VisionServe Alliance. We completed a thorough evaluation of cash savings to our agency before taking advantage of this wonderful benefit and it has been a very wise decision. Our experience with the processes from accounting to claims have been professional, expeditious and easy.
The Ensight Skills Center has enjoyed working with First Nonprofit for several years. We are enrolled in their Unemployment Savings Program and although we have not required a lot of intervention, there have been a few times. I know others have dealt with the same problem of unemployment fraud over the last year and in our case, a call to First Nonprofit (they actually answer their phones) cleared up the issue. They also sent us a letter to send to all our employees telling them what they needed to do to prevent this in the future and protect themselves. What a relief! Over the years if I have questions or concerns, they are happy to listen, advise and help if they can. Another BIG advantage of using First Nonprofit is that all the money that is paid into the Unemployment Savings Program lives on my balance sheet as an asset. The money continues to be Ensight’s not the governments. First Nonprofit has certainly given me peace of mind.
In addition to their money-saving purpose on behalf of nonprofit organizations like AHS, First Nonprofit’s Nonprofit Unemployment Fund streamlines the information we need to efficiently manage unemployment claims. Our relationship with NU Fund gave us access to such things as advice on planning for what’s ahead and how to analyze cost scenarios when unexpected events occurred. Both experiences were very helpful.
We have had a great experience with FNP. During Covid, when there was the chance that reimbursable nonprofits would have to pay 50% of the unemployment costs, FNP went to bat for us. We would receive weekly information on the Unemployment claim and how they were working to reduce the costs to reimbursable nonprofits. They have a great service also working with [our claims administrator] to make sure all the paperwork is completed correctly for any unemployment claim.
PORT Health Services has had a great experience with the Unemployment Savings Program offered through First Nonprofit. Throughout the years we have been involved in the program, we have increased our reserve account significantly through this program and find the reporting we receive both timely and useful. We look forward to our continued involvement with this program and our connection with First Nonprofit for many years to come.
Job One was spending a lot of money on unemployment. Our insurance broker, Mark Simcosky, recommended that we switch over to First Nonprofit. We did just that! This switch has been a huge savings for us! This switch saved us over $10,000 in the first year. Their customer service is Superior! Any time we have a question, we get a response very quickly. Any time we send them a report and they have a question; they call rather than just assuming. They were very responsive during COVID, even when they were in crisis mode their selves. They also were always there when we needed during COVID and very helpful! We would 1,000% recommend First Nonprofit to anybody that could benefit from it!
My experience with FNP has always been positive. Every time I have had to contact them, I’m always put in contact with a friendly and knowledgeable person. If something is missing from our account, they reach out to us to request it. It’s nice to work with a company that makes sure our account is current. I would recommend them to any nonprofit looking to reduce their unemployment insurance costs.
We’ve saved tens of thousands of dollars PER YEAR by changing to become a reimbursing employer, freeing funds for much needed capital investment. FNP has been a valued partner in this process, providing assurance that we have stopgap coverage for extraordinary claims and keeping claims response painless and simple. It’s a huge Win/Win!