3 reasons to build an effective nonprofit website

July 29, 2014

3 reasons to build an effective nonprofit website

Nonprofits utilize websites for a variety of reasons. These include receiving contributions from interested parties that don't live near a nonprofit's headquarters and providing a permanent location to host information about specific programs and a group's overall mission. Outreach to both potential donors and to those served by an organization's services are two more major reasons to have a Web presence. Here are three reasons why charitable groups need to make fresh design and content a priority to get the most out of their online portals:

  1. Increasing the chances for education and contributions: Mobile devices continue to grow in popularity, but haven't yet hit a saturation point in the market. More people are buying and using smartphones and tablets on a regular basis. Having a website that is receptive to the limitations of mobile browsers – small screens, the lack of a mouse, and other considerations – can help remove the barriers for those who want to donate or simply learn more. The last thing a nonprofit wants is to lose the interest of someone using a mobile device because of an unresponsive design.
  2. A focus on the essentials gets better results: Nonprofit technology blog NTEN pointed out that the front page of a website can't offer everything at once. The focus of design efforts shouldn't be on providing small pieces of information about every facet of operations, but instead, the outreach and calls to action that drive operations. Having dropdown menus that host more detailed information and other secondary considerations is a good idea, but the majority of front page real estate should focus on getting contact information and contributions.
  3. Size is completely subjective on the web: A webpage isn't a printed newspaper, flyer or annual report. It can certainly provide all of these functions, but it carries the advantage of having functionally unlimited space, at least for the needs of a majority of nonprofits. Nonprofit marketing blog Frogloop provided the reminder that "scrolling is normal" and organizations should focus more on strong organization and making it easy for visitors to find what they're looking for.

Content presented by First Nonprofit Group, the leading provider of state unemployment insurance solutions for 501(c)(3) nonprofit employers.

single-post16999

Ready to chat?
Get in touch today to request a no-obligation savings evaluation.

Testimonials

NYCON members who use First Nonprofit’s programs enjoy enduring savings and improved efficiency. Our association knows that success, because from the beginning, we achieved the same great benefits. Great savings, seamless technology, and responsive service. NYCON highly recommends First Nonprofit’s remarkable unemployment solutions.

New York Council of Nonprofits, Albany, NY

We were introduced to First Nonprofit through another housing authority. In our analysis and comparison to what we were paying the State, our first year savings was $5,800 plus. We have been with them since the end of 2008 and I am glad we have been. I consider them an arm of our HR department.

Kankakee County Housing Authority, Kankakee, IL

Because INCS advocates for the operating conditions that allow charter public schools to provide high quality public education, partnering with First Nonprofit was an easy decision. First Nonprofit’s unemployment programs provide our member schools two operating elements crucial to their ability to provide high quality public education: savings and budget certainty. Capable, committed teachers are the key to student success. By participating in the unemployment insurance savings plan, charter public schools gain peace of mind and are able to invest more money in their teachers.

Illinois Network of Charter Schools

Throughout our membership in the Unemployment Savings Program, First Nonprofit understood our demands, community dynamics, and the importance of seamless services; that allowed us to serve our constituents better.

Hugh Parry, Retired President of Prevent Blindness America