3 things to keep in mind when creating press releases

August 8, 2013

3 things to keep in mind when creating press releases

Recent studies, announcements and upcoming events are just a few reasons why nonprofits would want to send a press release to a local newspaper, magazine or online news wire. However, supporters will only pay attention to these releases if they are well-crafted and audience-focused. Below are some tips nonprofit marketers can use if they want their organization to greatly benefit from distributing a press release:

Add photos
The purpose of press releases is to get as many people as possible to see the information included in them. An article for Nonprofit Tech for Good stated organizations have a better chance of seeing Facebook shares and Twitter retweets of links to their press release if they pair the information in the document with a photo. It has been proven that people are more interested in content if its thumbnail is accompanied by an engaging image. Nonprofits should keep this in mind before they distribute their next press release.

Use bullet points
In many instances, people are interested in what a nonprofit has to say in a newsletter or a blog post, but they don't have time to read through the whole piece. This is why MarketingProfs suggests integrating bullet points for the most important aspects of press releases. Not only will this strategy allow for quick scanning, but it will also help more people get the most out of a release in a limited time period. 

Include opportunities to find more information
Supporters who read a press release and want to become engaged with an organization or learn more about it should be able to do so with just a few clicks of a button or by visiting a website. Releases that don't allow for further engagement will only see limited amounts of success. It is also important to make sure each release is easily sharable on the Web.


Ready to chat?
Get in touch today to request a no-obligation savings evaluation.


Working with Marshal Whittey at First Nonprofit has been a great experience. He handles our request as a priority and goes above and beyond to resolve any issues we have in a timely manner. Marshall follows through to the end and ensures our needs are met. He has been a great resource for LSC and our “go to” for any tax questions we may have. With LSC transitioning several facilities into one federal tax identification number, First Nonprofit was able to assist and provide guidance with best practices resolving claims to each entity. Additionally First Nonprofit provided knowledge (information materials) and one on one training to HRS group with best practices to handle claims state adjudicated, fraudulent claims, and appeals. And processing information in the First Nonprofit [unemployment claims] system allows for timely information can be collected.

Lutheran Services Carolinas, Salisbury, NC

My experience with FNP has been wonderful. Unemployment in general is quite confusing and FNP has simplified the process for us. Everyone we have reached out to or worked with has been very helpful and follows up to be sure we understand the information. I am so happy we made the switch to FNP!

Stone Valley Community Charter School, Huntingdon, PA

First Nonprofit smoothed the unemployment perils for our organization during Covid. Without the ability to cap our UI exposure, we would not have been able to weather the storm. The program worked perfectly and we have come out of the pandemic ready to forge on. Thanks FNP!

Jewish Silicon Valley, Los Gatos, CA

My experience with the FNP has been fantastic. The idea of setting funds aside for the unemployment tax liability is a bedrock for nonprofit organizations like mine, namely ASHBA; what is even more advantageous is having the FNP as a custodian of those funds. 100% recommended!

American Saddlebred Horse & Breeders Association, Inc., Lexington, KY

I would like to comment on my experience with FNP….to date our District has saved $1,000’s of dollars by being enrolled in the First Nonprofit program. My only regret is that we did not know about this method of paying unemployment tax years ago….as I had figured about five years

ago, had we enrolled 15-20 years ago, we could have saved our small school district upwards of $500,000 in payments to IDES. Also we would have had a pretty hefty sum of money in our Reserve Account. Thankfully I attended a workshop hosted by First Nonprofit back in 2015 which got the ball rolling!

Beardstown Community Unit School District 15, Beardstown, IL

I have worked with the First Non-Profit Team for many years, and I appreciate the quick response and care that Cecilia and the team provides anytime I have questions. While there are other providers that may provide like services, First Nonprofit will always be my first choice! I appreciate you!

Innovative Services, Inc., Green Bay, WI

First Nonprofit has been easy to work with and makes the administrative process easier and smoother. We enjoy working with you.

Visually Impaired Preschool Services, Louisville, KY

Luckily for us, our interactions regarding any issues with staffing has been very minimal! I can say that all other interactions with regards to billing, 941 reporting, etc. have been extremely pleasant, accommodating and easy to work with. Kim Ghanayem is always prompt, professional and friendly. Thank you so much!

Neurologic Music Therapy Services of Arizona, Phoenix, AZ