August 8, 2013
Recent studies, announcements and upcoming events are just a few reasons why nonprofits would want to send a press release to a local newspaper, magazine or online news wire. However, supporters will only pay attention to these releases if they are well-crafted and audience-focused. Below are some tips nonprofit marketers can use if they want their organization to greatly benefit from distributing a press release:
The purpose of press releases is to get as many people as possible to see the information included in them. An article for Nonprofit Tech for Good stated organizations have a better chance of seeing Facebook shares and Twitter retweets of links to their press release if they pair the information in the document with a photo. It has been proven that people are more interested in content if its thumbnail is accompanied by an engaging image. Nonprofits should keep this in mind before they distribute their next press release.
Use bullet points
In many instances, people are interested in what a nonprofit has to say in a newsletter or a blog post, but they don't have time to read through the whole piece. This is why MarketingProfs suggests integrating bullet points for the most important aspects of press releases. Not only will this strategy allow for quick scanning, but it will also help more people get the most out of a release in a limited time period.
Include opportunities to find more information
Supporters who read a press release and want to become engaged with an organization or learn more about it should be able to do so with just a few clicks of a button or by visiting a website. Releases that don't allow for further engagement will only see limited amounts of success. It is also important to make sure each release is easily sharable on the Web.
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First Nonprofit has been a great partner. They have helped us saved hundreds of thousands of dollars! They have awesome resources for our nonprofit organization. Thanks for the partnership.
Life is certainly busy these days but having business partners like First Nonprofit has made some of the process hassle free. We have worked with this team for years. When we changed payroll systems, they outlined every step. I think this team is terrific and I know they get the job done! Thank you, Cruz, to all the team at FNP.
FNP has helped our agency to save thousands of dollars every year on our unemployment coverage. The service is phenomenal, and we are thankful to their team as our partner. My experience working with Marshall on the advocacy around UE for nonprofits was also a highlight as someone who teaches advocacy and lobbying for nonprofits. Really, your whole team is top shelf, so thank YOU!
Chicago Children’s Theatre has greatly benefited from our partnership with First Nonprofit, and I have always enjoyed working with the staff on our filings and any complicated questions. I would not hesitate to recommend First Nonprofit to fellow nonprofits. We’re very happy customers.
FNP is a great resource for Daniel Kids. To have a TPA that we can count on to take point on not only managing our unemployment claims, but to support and guide any protest hearing, is invaluable. All the professional support staff we have worked with have been excellent, very knowledgeable and responsive. We are grateful for the help and support, thank you.
When I first began in my position at my organization, I hadn’t had experience working with a company like FNP. The staff was so patient and helpful in helping to explain the benefits of First Nonprofit. Anytime I reach out with a question I receive a quick, clear, and thorough response. I’m so thankful that we decided to partner with FNP. Their excellence in customer service, coupled with their variety of packages frees us up to truly serve our staff and community with a peace of mind knowing that our organization is protected against unanticipated unemployment insurance expenses.
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