July 5, 2013
Nonprofits have fundraising goals, but with a volatile economy and recent natural disasters, it can be difficult to foresee how much money an organization will be able to bring in each year. It's important nonprofits that make it as easy as possible for potential donors to contribute to the organization. Below are some tips that can be used to improve online fundraising:
Use thought-provoking images
Simply asking people to donate on the nonprofit's website will certainly be less effective then more developed initiatives. A better strategy is to use pictures, graphics and illustrations that are relevant to the cause the organization is based upon. When a visual is able to draw on someone's emotions, Americans are much more likely to contribute to the nonprofit.
Show where donations will go
Many people don't like to part with their money unless they know where it is going. This is something decision-makers at nonprofits have to consider and integrate into their Web presence. For example, saying an $100 donation will save a certain amount of animals or $200 can provide shelter for a specific number of children will surely make it more likely that people will want to help. It's also important to emphasize that even if a contribution isn't sizable, every last bit is good for the organization.
Make donating as easy as possible
Potential donors who stumble across a organization's site may not have a lot of time to fill out a bunch of forms to contribute. Nonprofits must make it simple to donate; people want an experience where it could take just a few clicks and then add payment information. The easier it is to help, the more people will take the time to do so.
In addition to their money-saving purpose on behalf of nonprofit organizations like AHS, First Nonprofit’s Nonprofit Unemployment Fund
streamlines the information we need to efficiently manage unemployment claims. Our relationship with NU Fund gave us access to such things as advice on planning for what’s ahead and how to analyze cost scenarios when unexpected events occurred. Both experiences were very helpful.
The Ensight Skills Center has enjoyed working with First Nonprofit for several years. We are enrolled in their Unemployment Savings Program and although we have not required a lot of intervention, there have been a few times. I know others have dealt with the same problem of unemployment fraud over the last year and in our case, a call to First Nonprofit (they actually answer their phones) cleared up the issue. They also sent us a letter to send to all our employees telling them what they needed to do to prevent this in the future and protect themselves. What a relief! Over the years if I have questions or concerns, they are happy to listen, advise and help if they can. Another BIG advantage of using First Nonprofit is that all the money that is paid into the Unemployment Savings Program lives on my balance sheet as an asset. The money continues to be Ensight’s not the governments. First Nonprofit has certainly given me peace of mind.
Visually Impaired Preschool Services has been a client of First Non-Profit since it was first offered as a benefit of VisionServe Alliance. We completed a thorough evaluation of cash savings to our agency before taking advantage of this wonderful benefit and it has been a very wise decision. Our experience with the processes from accounting to claims have been professional, expeditious and easy.
NYCON members who use First Nonprofit’s programs enjoy enduring savings and improved efficiency. Our association knows that success, because from the beginning, we achieved the same great benefits. Great savings, seamless technology, and responsive service. NYCON highly recommends First Nonprofit’s remarkable unemployment solutions.
It has been our sincere pleasure to maintain a strong, vibrant business partnership with First Nonprofit. We greatly admire their strong industry knowledge, technical expertise, constant professionalism, knowledgeable and dedicated staff. They are always extremely responsive, personable and provide us with the necessary guidance and recommendations on a numerous variety of employment scenarios. We
Because INCS advocates for the operating conditions that allow charter public schools to provide high quality public education, partnering with First Nonprofit was an easy decision. First Nonprofit’s unemployment programs provide our member schools two operating elements crucial to their ability to provide high quality public education: savings and budget certainty. Capable, committed teachers are the key to student success. By participating in the unemployment insurance savings plan, charter public schools gain peace of mind and are able to invest more money in their teachers.
Throughout our membership in the Unemployment Savings Program, First Nonprofit understood our demands, community dynamics, and the importance of seamless services; that allowed us to serve our constituents better.