3 tips to increase online donations

July 5, 2013

3 tips to increase online donations

Nonprofits have fundraising goals, but with a volatile economy and recent natural disasters, it can be difficult to foresee how much money an organization will be able to bring in each year. It's important nonprofits that make it as easy as possible for potential donors to contribute to the organization. Below are some tips that can be used to improve online fundraising:

Use thought-provoking images
Simply asking people to donate on the nonprofit's website will certainly be less effective then more developed initiatives. A better strategy is to use pictures, graphics and illustrations that are relevant to the cause the organization is based upon. When a visual is able to draw on someone's emotions, Americans are much more likely to contribute to the nonprofit.

Show where donations will go
Many people don't like to part with their money unless they know where it is going. This is something decision-makers at nonprofits have to consider and integrate into their Web presence. For example, saying an $100 donation will save a certain amount of animals or $200 can provide shelter for a specific number of children will surely make it more likely that  people will want to help. It's also important to emphasize that even if a contribution isn't sizable, every last bit is good for the organization.

Make donating as easy as possible
Potential donors who stumble across a organization's site may not have a lot of time to fill out a bunch of forms to contribute. Nonprofits must make it simple to donate; people want an experience where it could take just a few clicks and then add payment information. The easier it is to help, the more people will take the time to do so.

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