August 22, 2013
Does your nonprofit have a Web presence that inspires visitors to donate to the organization's mission? Or is your website boring, plain and uninformative? If you answer is the latter, use these tips to ensure that your nonprofit's website helps the organization gain supporters and see higher traffic levels:
Put the most interesting content front and center
If the nonprofit recently held a volunteering event with a large turnout or carried out a fundraising strategy that brought in many donations, it's important to make pictures, videos and content that share information about these things as the feature of the website, according to an article for Network for Good. Being able to catch the eye of visitors is key in getting more interaction.
Make it easy for visitors to donate
Too often, nonprofits lose out on potential donations because website visitors can't find where to enter in payment data or the form calls for too much information. An article for The NonProfit Times said website designers working for nonprofits can solve this problem by decreasing the amount of necessary items donors need to fill out. In addition, organizations should also ensure their donor information can be found on the site's main page.
Take advantage of consumer tracking
Measuring the number of pages website visitors look at before seeking out opportunities to donate can be the difference between meeting fundraising goals and failing to keep the organization's head above water. With Google eCommerce Tracking, nonprofits can gather information that will ease the process of donating for supporters.
Don't forget contact information
Many Americans want to get in touch with a nonprofit before sending in a donation. This is why the Network for Good recommended having a working email account, phone number and office address clearly stated on the organization's site should be a high priority.
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