August 22, 2013
Does your nonprofit have a Web presence that inspires visitors to donate to the organization's mission? Or is your website boring, plain and uninformative? If you answer is the latter, use these tips to ensure that your nonprofit's website helps the organization gain supporters and see higher traffic levels:
Put the most interesting content front and center
If the nonprofit recently held a volunteering event with a large turnout or carried out a fundraising strategy that brought in many donations, it's important to make pictures, videos and content that share information about these things as the feature of the website, according to an article for Network for Good. Being able to catch the eye of visitors is key in getting more interaction.
Make it easy for visitors to donate
Too often, nonprofits lose out on potential donations because website visitors can't find where to enter in payment data or the form calls for too much information. An article for The NonProfit Times said website designers working for nonprofits can solve this problem by decreasing the amount of necessary items donors need to fill out. In addition, organizations should also ensure their donor information can be found on the site's main page.
Take advantage of consumer tracking
Measuring the number of pages website visitors look at before seeking out opportunities to donate can be the difference between meeting fundraising goals and failing to keep the organization's head above water. With Google eCommerce Tracking, nonprofits can gather information that will ease the process of donating for supporters.
Don't forget contact information
Many Americans want to get in touch with a nonprofit before sending in a donation. This is why the Network for Good recommended having a working email account, phone number and office address clearly stated on the organization's site should be a high priority.
The Ensight Skills Center has enjoyed working with First Nonprofit for several years. We are enrolled in their Unemployment Savings Program and although we have not required a lot of intervention, there have been a few times. I know others have dealt with the same problem of unemployment fraud over the last year and in our case, a call to First Nonprofit (they actually answer their phones) cleared up the issue. They also sent us a letter to send to all our employees telling them what they needed to do to prevent this in the future and protect themselves. What a relief! Over the years if I have questions or concerns, they are happy to listen, advise and help if they can. Another BIG advantage of using First Nonprofit is that all the money that is paid into the Unemployment Savings Program lives on my balance sheet as an asset. The money continues to be Ensight’s not the governments. First Nonprofit has certainly given me peace of mind.
Visually Impaired Preschool Services has been a client of First Non-Profit since it was first offered as a benefit of VisionServe Alliance. We completed a thorough evaluation of cash savings to our agency before taking advantage of this wonderful benefit and it has been a very wise decision. Our experience with the processes from accounting to claims have been professional, expeditious and easy.
NYCON members who use First Nonprofit’s programs enjoy enduring savings and improved efficiency. Our association knows that success, because from the beginning, we achieved the same great benefits. Great savings, seamless technology, and responsive service. NYCON highly recommends First Nonprofit’s remarkable unemployment solutions.
It has been our sincere pleasure to maintain a strong, vibrant business partnership with First Nonprofit. We greatly admire their strong industry knowledge, technical expertise, constant professionalism, knowledgeable and dedicated staff. They are always extremely responsive, personable and provide us with the necessary guidance and recommendations on a numerous variety of employment scenarios. We are impressed with the accuracy of their employment decisions, integrity of their employees and efficiency of their claim handling. We greatly respect and value the consistent, impressive cost savings from the utilization of their outstanding services.
Because INCS advocates for the operating conditions that allow charter public schools to provide high quality public education, partnering with First Nonprofit was an easy decision. First Nonprofit’s unemployment programs provide our member schools two operating elements crucial to their ability to provide high quality public education: savings and budget certainty. Capable, committed teachers are the key to student success. By participating in the unemployment insurance savings plan, charter public schools gain peace of mind and are able to invest more money in their teachers.
Throughout our membership in the Unemployment Savings Program, First Nonprofit understood our demands, community dynamics, and the importance of seamless services; that allowed us to serve our constituents better.