4 tips to improve nonprofit fundraising

April 26, 2013

4 tips to improve nonprofit fundraising

Nonprofit managers who launch organizations and decision-makers who have been around for a while often struggle with the same thing: Fundraising. It's the nature of the industry that makes it hard for nonprofits to consistently gather capital. Organizations often rely on donations from businesses and individuals to stay float and continue operations, but the economy has made it difficult for nonprofits to acquire the necessary funds. Here are some tips from npENGAGE to help nonprofit managers become better at fundraising:

Take part in webinars
Nonprofit managers should always look for new ways to improve fundraising, and what better way to learn about the industry than by listening to experts in an online presentation? Webinars are a great way to expand a knowledge base, because attendees have the opportunity to see slides created by the speaker, as well as listen to their overture from the comfort of their own computer chair. 

Attend networking events
Industry events are a great way to not only glean insight from experts, but also meet new people who may be interested in the organization. Nonprofit managers trying to garner funding should attend at least one local networking event or conference each quarter where they can meet new people and spread the word about the organization. Forming relationships with other leaders can be a great way to boost awareness and fundraising efforts.

Hold fundraising events
Nonprofits are often created around a cause people believe in and want to help, and the cause serves as a great opportunity for nonprofit managers to hold fundraising events. However, before creating plans for a number of different occasions, it's important for decision-makers at nonprofits to remember that less is more when planning events. Having a party, fundraiser or gala once of twice each year will be more beneficial than hosting a monthly event.

Read about the industry
Nonprofit managers can never learn enough about how these organizations work, and the more they learn about the industry, the better chance they will have to be successful. By reading at least one article, book, magazine or whitepaper about how to improve fundraising each day, decision-makers will be better equipped – and inspired – to bring more money into the organization.


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