5 Nonprofit Trends for 2017

January 19, 2017

5 Nonprofit Trends for 2017

5 NONPROFIT TRENDS FOR 2017 (3)

 

In 2016, nonprofit organizations relied on social media for funding more than ever before. On #GivingTuesday social media donations increased by 33% from the previous year. Increased use of technology in 2016 solidified nonprofit giving as acceptable in the social media space and the current trends for 2017 point toward even greater acceptance of donating to charity through social media platforms.

Push for monthly recurring donations

For nonprofits, enduring financially year in and year out is the key to keeping an organization relevant. This year, try making a push in the funding community via social media for monthly recurring donations and imagine an increase in donation revenue.

Authentic stories and relationships

Also, advancing results-driven stories will be crucial in 2017. Using social media tools like live streaming video is a clever way to humanize donor outreach, augment marketing and enhance meaningful nonprofit storytelling.

Email Fundraising

Email marketing has seen a resurgence in today’s “mobile” generation. Litmus data shows that 56% of emails are opened on mobile devices and the number one activity is reading those opened emails. Obviously, mobile website compatibility to an active website, current newsletter, and a dynamic email list is a necessity today for fundraising success.

Digital Payments

Digital payments are becoming the norm on social media platforms. In 2016 several major social media companies integrated a payment button within their email platform to test digital payment effectiveness. And although service was limited for those tests, the ability to contribute using digital payments in 2017 will be on the rise using email and social media for nonprofits.

Decline in Social Media Engagement

Regrettably, many social platforms have become oversaturated and engagement rates have been on the decline for brands, businesses and nonprofits. In order to see any true results from social media, it’s important to invest in current technology, a paid skilled staff and shrewd advertising.

Along with that rapidly changing digital capability, becoming nimble enough technologically to make a strong and authentic human connection ever more convenient for donors is vital in 2017. Follow us on Twitter and LinkedIn for more content exclusively for nonprofits.

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Lutheran Services Carolinas, Salisbury, NC

My experience with FNP has been wonderful. Unemployment in general is quite confusing and FNP has simplified the process for us. Everyone we have reached out to or worked with has been very helpful and follows up to be sure we understand the information. I am so happy we made the switch to FNP!

Stone Valley Community Charter School, Huntingdon, PA

First Nonprofit smoothed the unemployment perils for our organization during Covid. Without the ability to cap our UI exposure, we would not have been able to weather the storm. The program worked perfectly and we have come out of the pandemic ready to forge on. Thanks FNP!

Jewish Silicon Valley, Los Gatos, CA

My experience with the FNP has been fantastic. The idea of setting funds aside for the unemployment tax liability is a bedrock for nonprofit organizations like mine, namely ASHBA; what is even more advantageous is having the FNP as a custodian of those funds. 100% recommended!

American Saddlebred Horse & Breeders Association, Inc., Lexington, KY

I would like to comment on my experience with FNP….to date our District has saved $1,000’s of dollars by being enrolled in the First Nonprofit program. My only regret is that we did not know about this method of paying unemployment tax years ago….as I had figured about five years

ago, had we enrolled 15-20 years ago, we could have saved our small school district upwards of $500,000 in payments to IDES. Also we would have had a pretty hefty sum of money in our Reserve Account. Thankfully I attended a workshop hosted by First Nonprofit back in 2015 which got the ball rolling!

Beardstown Community Unit School District 15, Beardstown, IL

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Visually Impaired Preschool Services, Louisville, KY

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Neurologic Music Therapy Services of Arizona, Phoenix, AZ