January 19, 2017
In 2016, nonprofit organizations relied on social media for funding more than ever before. On #GivingTuesday social media donations increased by 33% from the previous year. Increased use of technology in 2016 solidified nonprofit giving as acceptable in the social media space and the current trends for 2017 point toward even greater acceptance of donating to charity through social media platforms.
For nonprofits, enduring financially year in and year out is the key to keeping an organization relevant. This year, try making a push in the funding community via social media for monthly recurring donations and imagine an increase in donation revenue.
Also, advancing results-driven stories will be crucial in 2017. Using social media tools like live streaming video is a clever way to humanize donor outreach, augment marketing and enhance meaningful nonprofit storytelling.
Email marketing has seen a resurgence in today’s “mobile” generation. Litmus data shows that 56% of emails are opened on mobile devices and the number one activity is reading those opened emails. Obviously, mobile website compatibility to an active website, current newsletter, and a dynamic email list is a necessity today for fundraising success.
Digital payments are becoming the norm on social media platforms. In 2016 several major social media companies integrated a payment button within their email platform to test digital payment effectiveness. And although service was limited for those tests, the ability to contribute using digital payments in 2017 will be on the rise using email and social media for nonprofits.
Regrettably, many social platforms have become oversaturated and engagement rates have been on the decline for brands, businesses and nonprofits. In order to see any true results from social media, it’s important to invest in current technology, a paid skilled staff and shrewd advertising.
Along with that rapidly changing digital capability, becoming nimble enough technologically to make a strong and authentic human connection ever more convenient for donors is vital in 2017. Follow us on Twitter and LinkedIn for more content exclusively for nonprofits.
Working with Marshal Whittey at First Nonprofit has been a great experience. He handles our request as a priority and goes above and beyond to resolve any issues we have in a timely manner. Marshall follows through to the end and ensures our needs are met. He has been a great resource for LSC and our “go to” for any tax questions we may have. With LSC transitioning several facilities into one federal tax identification number, First Nonprofit was able to assist and provide guidance with best practices resolving claims to each entity. Additionally First Nonprofit provided knowledge (information materials) and one on one training to HRS group with best practices to handle claims state adjudicated, fraudulent claims, and appeals. And processing information in the First Nonprofit [unemployment claims] system allows for timely information can be collected.
My experience with FNP has been wonderful. Unemployment in general is quite confusing and FNP has simplified the process for us. Everyone we have reached out to or worked with has been very helpful and follows up to be sure we understand the information. I am so happy we made the switch to FNP!
First Nonprofit smoothed the unemployment perils for our organization during Covid. Without the ability to cap our UI exposure, we would not have been able to weather the storm. The program worked perfectly and we have come out of the pandemic ready to forge on. Thanks FNP!
My experience with the FNP has been fantastic. The idea of setting funds aside for the unemployment tax liability is a bedrock for nonprofit organizations like mine, namely ASHBA; what is even more advantageous is having the FNP as a custodian of those funds. 100% recommended!
I would like to comment on my experience with FNP….to date our District has saved $1,000’s of dollars by being enrolled in the First Nonprofit program. My only regret is that we did not know about this method of paying unemployment tax years ago….as I had figured about five years
ago, had we enrolled 15-20 years ago, we could have saved our small school district upwards of $500,000 in payments to IDES. Also we would have had a pretty hefty sum of money in our Reserve Account. Thankfully I attended a workshop hosted by First Nonprofit back in 2015 which got the ball rolling!
I have worked with the First Non-Profit Team for many years, and I appreciate the quick response and care that Cecilia and the team provides anytime I have questions. While there are other providers that may provide like services, First Nonprofit will always be my first choice! I appreciate you!
First Nonprofit has been easy to work with and makes the administrative process easier and smoother. We enjoy working with you.
Luckily for us, our interactions regarding any issues with staffing has been very minimal! I can say that all other interactions with regards to billing, 941 reporting, etc. have been extremely pleasant, accommodating and easy to work with. Kim Ghanayem is always prompt, professional and friendly. Thank you so much!