July 3, 2013
Many nonprofits have limited options for their marketing initiatives, and social media is an integral part of how they can grow their following on the Internet. However, it's more important than ever to keep content fresh and engaging, as a recent study conducted by consumer research company E-Score showed some people are growing tired of the online platforms.
Americans are having less fun on social media
In fact, the survey revealed that, on average, broadcast, cable and print ads are considered twice as trustworthy as strategies on social media, while just Facebook and Yelp have appeal ratings of 50 percent or higher. For instance, just 18 percent of the approximately 92 million users on Twitter are happy with the site, while less than one-quarter of the 64 million people on LinkedIn enjoy the platform.
"During the past five years, the role of social media has shifted from a leisure activity to an integral and, at times, mandatory, part of our lives," said Gerry Philpott, president of E-Poll Market Research. "Despite this, consumers continue to place the majority of their trust in traditional media brands and advertisers should consider the environment in which they choose to put their dollars."
Construct a campaign that attracts donors
Many nonprofits may have a social media presence on several sites but fail to create campaigns to get more people interested in their mission. While it may not be easy to generate a great deal of donations through social media ventures, Mashable has some tips decision-makers at nonprofits can use to get more people to learn about an organization's cause.
The key to taking advantage of social media to gain support for a campaign is keeping content current and showing potential donors that their funds can go a long way in helping others. Many people invest in nonprofits to make a difference, and sites like Facebook and Twitter can show them just how their donations will be used.
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We first started using First Nonprofit’s Unemployment Savings Program when we were a small startup nonprofit. We didn’t have an HR department and needed expertise in the event that an unemployment claim was made. We knew we were eligible to be a reimbursing employer, but weren’t sure how to navigate that process. They made it easy to set things up, plan for, and then manage claims when they came at a very reasonable cost. The amount of time and stress they’ve saved us dealing with all this has been worth way more than the cost. We’ve now grown to a large nonprofit and do have an HR department but have no plans to stop using their services. I highly recommend them to every nonprofit I come into contact with!
Throughout our membership in the Unemployment Savings Program, First Nonprofit understood our demands, community dynamics, and the importance of seamless services; that allowed us to serve our constituents better.
Because INCS advocates for the operating conditions that allow charter public schools to provide high quality public education, partnering with First Nonprofit was an easy decision. First Nonprofit’s unemployment programs provide our member schools two operating elements crucial to their ability to provide high quality public education: savings and budget certainty. Capable, committed teachers are the key to student success. By participating in the unemployment insurance savings plan, charter public schools gain peace of mind and are able to invest more money in their teachers.
It has been our sincere pleasure to maintain a strong, vibrant business partnership with First Nonprofit. We greatly admire their strong industry knowledge, technical expertise, constant professionalism, knowledgeable and dedicated staff. They are always extremely responsive, personable and provide us with the necessary guidance and recommendations on a numerous variety of employment scenarios.
NYCON members who use First Nonprofit’s programs enjoy enduring savings and improved efficiency. Our association knows that success, because from the beginning, we achieved the same great benefits. Great savings, seamless technology, and responsive service. NYCON highly recommends First Nonprofit’s remarkable unemployment solutions.
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