February 18, 2015
Creating sustained interactions with donors isn’t always easy for nonprofits, but it’s an important and necessary component of operations.
Creating sustained interactions with donors isn’t always easy for nonprofits, but it’s an important and necessary component of operations. In many respects, donor development is comparable to the business concept faced by for-profit companies, where the cultivation of repeat customers is less costly and more effective than constantly reaching out to new ones. This same situation applies to charitable organizations, where the connection created by initial outreach efforts means less time needs to be spent on basic education or getting potential contributors over the relatively large hump of giving that first gift.
Nonprofit blog, Winspire News, said that because the majority of nonprofit gifts will continue to come from individuals as opposed to corporations or other large entities, an emphasis on individual donor development is key. Winspire said cultivation should be a daily goal in some form or another. While one-on-one contact and other individualized measures won’t be taking up the majority of staff members’ days, some attention needs to be paid to cultivation on a regular basis. Considering the high level of contact needed to develop individual donors, creating calendars and other plans for outreach should be a priority. Providing a great experience for donors makes them more likely to give and to discuss positive experiences with a nonprofit within their social circles.
One reason effective individual donor development can take so long is the need to understand the motivations of contributors. Nonprofit blog npENGAGE pointed out the expectations of donors are one of the biggest areas to focus continuing research. If nonprofits can understand what contributors expect from the organizations they donate to, they can more effectively assemble the materials needed for both one-on-one and mass engagement efforts more successfully. Outreach efforts that don’t specifically focus on solicitations, but instead let donors know what has been done with their gifts, is another area to consider. Such an approach demonstrates the enduring value of donors and keeps them engaged without making the relationship seem like a purely financial one.
Working with Marshal Whittey at First Nonprofit has been a great experience. He handles our request as a priority and goes above and beyond to resolve any issues we have in a timely manner. Marshall follows through to the end and ensures our needs are met. He has been a great resource for LSC and our “go to” for any tax questions we may have. With LSC transitioning several facilities into one federal tax identification number, First Nonprofit was able to assist and provide guidance with best practices resolving claims to each entity. Additionally First Nonprofit provided knowledge (information materials) and one on one training to HRS group with best practices to handle claims state adjudicated, fraudulent claims, and appeals. And processing information in the First Nonprofit [unemployment claims] system allows for timely information can be collected.
My experience with FNP has been wonderful. Unemployment in general is quite confusing and FNP has simplified the process for us. Everyone we have reached out to or worked with has been very helpful and follows up to be sure we understand the information. I am so happy we made the switch to FNP!
First Nonprofit smoothed the unemployment perils for our organization during Covid. Without the ability to cap our UI exposure, we would not have been able to weather the storm. The program worked perfectly and we have come out of the pandemic ready to forge on. Thanks FNP!
My experience with the FNP has been fantastic. The idea of setting funds aside for the unemployment tax liability is a bedrock for nonprofit organizations like mine, namely ASHBA; what is even more advantageous is having the FNP as a custodian of those funds. 100% recommended!
I would like to comment on my experience with FNP….to date our District has saved $1,000’s of dollars by being enrolled in the First Nonprofit program. My only regret is that we did not know about this method of paying unemployment tax years ago….as I had figured about five years
ago, had we enrolled 15-20 years ago, we could have saved our small school district upwards of $500,000 in payments to IDES. Also we would have had a pretty hefty sum of money in our Reserve Account. Thankfully I attended a workshop hosted by First Nonprofit back in 2015 which got the ball rolling!
I have worked with the First Non-Profit Team for many years, and I appreciate the quick response and care that Cecilia and the team provides anytime I have questions. While there are other providers that may provide like services, First Nonprofit will always be my first choice! I appreciate you!
First Nonprofit has been easy to work with and makes the administrative process easier and smoother. We enjoy working with you.
Luckily for us, our interactions regarding any issues with staffing has been very minimal! I can say that all other interactions with regards to billing, 941 reporting, etc. have been extremely pleasant, accommodating and easy to work with. Kim Ghanayem is always prompt, professional and friendly. Thank you so much!