July 17, 2013
Today's world revolves around data more than ever before, and nonprofits should consider collecting more information than they already are. While it's imperative to track yearly donations, financial information and the number of volunteers giving their time to the organization, it is the right moment to ramp up data gathering efforts to better measure the health of the nonprofit and engagement level of members. A new infographic put together by The Nonprofit Technology Network shed light on how organizations may want to begin managing their data.
How are people interacting with the organization?
Many nonprofits put together a number of marketing efforts, fundraising programs and events each year, but too few organizations are studying the how much their constituents interacted with its initiatives. According to the infographic, only 27 percent track attendance at free events, 24 percent evaluate email-open rates and 23 percent look at their number of e-newsletter subscriptions. Furthermore, just 17 percent measure the effectiveness of their presence on social networks like Facebook and Twitter.
More nonprofits are tracking engagement levels
Organizations strive to interest many people in its mission, and much of their efforts that are not related to finances have to do with getting people to participate with the nonprofit in some fashion. Organizations are better at data management in this aspect as 88 percent monitor email open rates, 86 percent check metrics on the organization's Facebook page activity and 72 percent track mentions on its Twitter. The more people talking about the nonprofit and participating in marketing initiatives, the better a nonprofit's chances that word will spread about the organization and a greater number of followers can be achieved.
Data can help nonprofits make a difference
Many people like to get involved with organizations that have proven to change people's lives and have a positive influence on their community, and by collecting information about their initiatives, nonprofits can show people how much they have done to make an impact. According to an article for Nonprofit Quarterly, data mining may sound like a difficult initiative to tackle for entities that only have a handful of full-time staff members, but this strategy provides a great opportunity to gain members who are interested in organizations that can tell the story of their success.
NYCON members who use First Nonprofit’s programs enjoy enduring savings and improved efficiency. Our association knows that success, because from the beginning, we achieved the same great benefits. Great savings, seamless technology, and responsive service. NYCON highly recommends First Nonprofit’s remarkable unemployment solutions.
It has been our sincere pleasure to maintain a strong, vibrant business partnership with First Nonprofit. We greatly admire their strong industry knowledge, technical expertise, constant professionalism, knowledgeable and dedicated staff. They are always extremely responsive, personable and provide us with the necessary guidance and recommendations on a numerous variety of employment scenarios. We are impressed with the accuracy of their employment decisions, integrity of their employees and efficiency of their claim handling. We greatly respect and value the consistent, impressive cost savings from the utilization of their outstanding services.
Because INCS advocates for the operating conditions that allow charter public schools to provide high quality public education, partnering with First Nonprofit was an easy decision. First Nonprofit’s unemployment programs provide our member schools two operating elements crucial to their ability to provide high quality public education: savings and budget certainty. Capable, committed teachers are the key to student success. By participating in the unemployment insurance savings plan, charter public schools gain peace of mind and are able to invest more money in their teachers.
Throughout our membership in the Unemployment Savings Program, First Nonprofit understood our demands, community dynamics, and the importance of seamless services; that allowed us to serve our constituents better.