June 6, 2013
Nonprofits often have to be risk-averse with marketing budgets each month, as their finances are often difficult to manage. This is why it's important to find affordable practices to spread the word about the organization and get people to want to lend a hand to the cause.
Subscriber lists are constantly changing
Email marketing efforts have proven to be cost-effective and strategic in the past, as long as nonprofits keep updating their subscriber lists and continue to add to their group of recipients. Recent research from email marketing provider Constant Contact revealed nearly 60 percent of respondents to a recent survey said they are constantly trying to grow their subscriber lists. Nonprofit managers are learning just how much getting contact information from everyone they meet can help add to the donations they receive each month and lead to greater support for the organization.
"They realize that engaging customers is a key aspect of both maintaining relationships and finding new ones – – and one of the best ways to do that is through email marketing," said Christopher Litster, senior vice president of sales and marketing at Constant Contact.
Nonprofits can get people involved in many ways
One of the best aspects of internet marketing tactics is that it offers multiple channels through which potential donors can be reached. For example, 92 percent of respondents said they use email marketing to get people to sign up for their subscriber lists on their company website, while 46 percent said they use Facebook to supplement their list-growth efforts. Finding the platforms where lenders and followers of the nonprofit are most active is extremely important if organizations want their lists to grow.
Email list growth doesn't have to difficult
Many nonprofit managers have a lot on their plate, and gaining contact information for list growth isn't always top of mind. A recent article for ClickZ provided a list of easy tactics nonprofit organizations can use to get people to subscribe to their email blasts:
Working with Marshal Whittey at First Nonprofit has been a great experience. He handles our request as a priority and goes above and beyond to resolve any issues we have in a timely manner. Marshall follows through to the end and ensures our needs are met. He has been a great resource for LSC and our “go to” for any tax questions we may have. With LSC transitioning several facilities into one federal tax identification number, First Nonprofit was able to assist and provide guidance with best practices resolving claims to each entity. Additionally First Nonprofit provided knowledge (information materials) and one on one training to HRS group with best practices to handle claims state adjudicated, fraudulent claims, and appeals. And processing information in the First Nonprofit [unemployment claims] system allows for timely information can be collected.
My experience with FNP has been wonderful. Unemployment in general is quite confusing and FNP has simplified the process for us. Everyone we have reached out to or worked with has been very helpful and follows up to be sure we understand the information. I am so happy we made the switch to FNP!
First Nonprofit smoothed the unemployment perils for our organization during Covid. Without the ability to cap our UI exposure, we would not have been able to weather the storm. The program worked perfectly and we have come out of the pandemic ready to forge on. Thanks FNP!
My experience with the FNP has been fantastic. The idea of setting funds aside for the unemployment tax liability is a bedrock for nonprofit organizations like mine, namely ASHBA; what is even more advantageous is having the FNP as a custodian of those funds. 100% recommended!
I would like to comment on my experience with FNP….to date our District has saved $1,000’s of dollars by being enrolled in the First Nonprofit program. My only regret is that we did not know about this method of paying unemployment tax years ago….as I had figured about five years
ago, had we enrolled 15-20 years ago, we could have saved our small school district upwards of $500,000 in payments to IDES. Also we would have had a pretty hefty sum of money in our Reserve Account. Thankfully I attended a workshop hosted by First Nonprofit back in 2015 which got the ball rolling!
I have worked with the First Non-Profit Team for many years, and I appreciate the quick response and care that Cecilia and the team provides anytime I have questions. While there are other providers that may provide like services, First Nonprofit will always be my first choice! I appreciate you!
First Nonprofit has been easy to work with and makes the administrative process easier and smoother. We enjoy working with you.
Luckily for us, our interactions regarding any issues with staffing has been very minimal! I can say that all other interactions with regards to billing, 941 reporting, etc. have been extremely pleasant, accommodating and easy to work with. Kim Ghanayem is always prompt, professional and friendly. Thank you so much!