June 6, 2013
Nonprofits often have to be risk-averse with marketing budgets each month, as their finances are often difficult to manage. This is why it's important to find affordable practices to spread the word about the organization and get people to want to lend a hand to the cause.
Subscriber lists are constantly changing
Email marketing efforts have proven to be cost-effective and strategic in the past, as long as nonprofits keep updating their subscriber lists and continue to add to their group of recipients. Recent research from email marketing provider Constant Contact revealed nearly 60 percent of respondents to a recent survey said they are constantly trying to grow their subscriber lists. Nonprofit managers are learning just how much getting contact information from everyone they meet can help add to the donations they receive each month and lead to greater support for the organization.
"They realize that engaging customers is a key aspect of both maintaining relationships and finding new ones – – and one of the best ways to do that is through email marketing," said Christopher Litster, senior vice president of sales and marketing at Constant Contact.
Nonprofits can get people involved in many ways
One of the best aspects of internet marketing tactics is that it offers multiple channels through which potential donors can be reached. For example, 92 percent of respondents said they use email marketing to get people to sign up for their subscriber lists on their company website, while 46 percent said they use Facebook to supplement their list-growth efforts. Finding the platforms where lenders and followers of the nonprofit are most active is extremely important if organizations want their lists to grow.
Email list growth doesn't have to difficult
Many nonprofit managers have a lot on their plate, and gaining contact information for list growth isn't always top of mind. A recent article for ClickZ provided a list of easy tactics nonprofit organizations can use to get people to subscribe to their email blasts:
The Ensight Skills Center has enjoyed working with First Nonprofit for several years. We are enrolled in their Unemployment Savings Program and although we have not required a lot of intervention, there have been a few times. I know others have dealt with the same problem of unemployment fraud over the last year and in our case, a call to First Nonprofit (they actually answer their phones) cleared up the issue. They also sent us a letter to send to all our employees telling them what they needed to do to prevent this in the future and protect themselves. What a relief! Over the years if I have questions or concerns, they are happy to listen, advise and help if they can. Another BIG advantage of using First Nonprofit is that all the money that is paid into the Unemployment Savings Program lives on my balance sheet as an asset. The money continues to be Ensight’s not the governments. First Nonprofit has certainly given me peace of mind.
Visually Impaired Preschool Services has been a client of First Non-Profit since it was first offered as a benefit of VisionServe Alliance. We completed a thorough evaluation of cash savings to our agency before taking advantage of this wonderful benefit and it has been a very wise decision. Our experience with the processes from accounting to claims have been professional, expeditious and easy.
NYCON members who use First Nonprofit’s programs enjoy enduring savings and improved efficiency. Our association knows that success, because from the beginning, we achieved the same great benefits. Great savings, seamless technology, and responsive service. NYCON highly recommends First Nonprofit’s remarkable unemployment solutions.
It has been our sincere pleasure to maintain a strong, vibrant business partnership with First Nonprofit. We greatly admire their strong industry knowledge, technical expertise, constant professionalism, knowledgeable and dedicated staff. They are always extremely responsive, personable and provide us with the necessary guidance and recommendations on a numerous variety of employment scenarios. We are impressed with the accuracy of their employment decisions, integrity of their employees and efficiency of their claim handling. We greatly respect and value the consistent, impressive cost savings from the utilization of their outstanding services.
Because INCS advocates for the operating conditions that allow charter public schools to provide high quality public education, partnering with First Nonprofit was an easy decision. First Nonprofit’s unemployment programs provide our member schools two operating elements crucial to their ability to provide high quality public education: savings and budget certainty. Capable, committed teachers are the key to student success. By participating in the unemployment insurance savings plan, charter public schools gain peace of mind and are able to invest more money in their teachers.
Throughout our membership in the Unemployment Savings Program, First Nonprofit understood our demands, community dynamics, and the importance of seamless services; that allowed us to serve our constituents better.