Focus on making a bigger impact

May 29, 2013

Focus on making a bigger impact

Nonprofits are built around a cause and work to bring about funding that can help those in need. However, recent research from Deloitte revealed executives and employees believe more can be done to provide a meaningful societal impact.

According to the research, 66 percent of employees and 68 percent of executives stated they don't feel their firms are doing enough to instill in their culture a sense of purpose aimed at sending a positive message to all stakeholders, donors and other funders. By delivering a strong message to all followers, donors and others involved in their organization, nonprofits will demonstrate exactly why they should care about their cause and what they can do to help it.

"Organizations that have a culture of purpose focus on delivering meaningful impact for all their stakeholders – customers, employees and communities," said Punit Renjen, chairman of the board at Deloitte. "Many businesses have made great strides to strengthen their role as corporate citizens. However, our survey suggests that there is still so much more work to do, and that could have a positive long-term impact for companies that do so."

A lack of available resources can often make it difficult for nonprofits to relay their message as loudly and many decision-makers would like. One suggestion would be to apply a narrower view to their potential sources. An article for the Stanford Social Innovation Review stated it's easier for nonprofits to gain the funding they need to go after larger corporations or government assets, than to seek out many different donors.


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NYCON members who use First Nonprofit’s programs enjoy enduring savings and improved efficiency. Our association knows that success, because from the beginning, we achieved the same great benefits. Great savings, seamless technology, and responsive service. NYCON highly recommends First Nonprofit’s remarkable unemployment solutions.

New York Council of Nonprofits, Albany, NY

We were introduced to First Nonprofit through another housing authority. In our analysis and comparison to what we were paying the State, our first year savings was $5,800 plus. We have been with them since the end of 2008 and I am glad we have been. I consider them an arm of our HR department.

Kankakee County Housing Authority, Kankakee, IL

Because INCS advocates for the operating conditions that allow charter public schools to provide high quality public education, partnering with First Nonprofit was an easy decision. First Nonprofit’s unemployment programs provide our member schools two operating elements crucial to their ability to provide high quality public education: savings and budget certainty. Capable, committed teachers are the key to student success. By participating in the unemployment insurance savings plan, charter public schools gain peace of mind and are able to invest more money in their teachers.

Illinois Network of Charter Schools

Throughout our membership in the Unemployment Savings Program, First Nonprofit understood our demands, community dynamics, and the importance of seamless services; that allowed us to serve our constituents better.

Hugh Parry, Retired President of Prevent Blindness America