February 5, 2015
Social media is a pervasive and powerful tool for nonprofits.
Social media is a pervasive and powerful tool for nonprofits. The organizations that can harness the power of having an instant form of communication and connection with contributors, volunteers and other stakeholders can increase the success of many different programs, fundraisers and other aspects of operations. Nonprofit events, no matter their purpose, can be boosted with some coordinated social media efforts. So how can nonprofits take into account the unique aspects of events – their one-off nature, their high level of importance relative to the amount of time they’re allotted – when using their social network presence as a promotional tool?
Here’s some advice on getting the best return when promoting events on social media:
[item]Plan each phase early: Having a social media plan is a good best practice in general, but there are specific considerations to make when it comes to promoting events. Segmenting the types of posts is important. One simple strategy is to focus on being promotional in the beginning, then offer live or after-the-fact updates from the event itself, and the results and future plans to be sent out in the days and weeks afterward. It may seem obvious to read now, but some nonprofits run into trouble when they don’t carefully plan ahead before the event.[/item]
[item]Segment by channel: Event 360, a team of event management specialists, stress the importance of accounting for each type of social media. Playing to the strengths of channels such as Twitter or Instagram is important because they are inherently limited in the types of information being shared. More details can be provided on Facebook or through links to a write-up on a nonprofit’s website. On the other hand, Instagram is great for photos taken at the event and Twitter is powerful when it comes to sharing bite-sized pieces of pertinent information, such as total attendance or contributions gathered.[/item]
[item]Encourage participation: There are plenty of opportunities to encourage followers to promote an event through social media – and to encourage stakeholders at an event to start following a nonprofits presence on these channels. Everything from a simple request in the invitations to mentions at the event itself can boost social media recognition. This approach also opens the door to crowdsourcing some of the photos and other posts that attendees will inevitably make.[/item]
Working with Marshal Whittey at First Nonprofit has been a great experience. He handles our request as a priority and goes above and beyond to resolve any issues we have in a timely manner. Marshall follows through to the end and ensures our needs are met. He has been a great resource for LSC and our “go to” for any tax questions we may have. With LSC transitioning several facilities into one federal tax identification number, First Nonprofit was able to assist and provide guidance with best practices resolving claims to each entity. Additionally First Nonprofit provided knowledge (information materials) and one on one training to HRS group with best practices to handle claims state adjudicated, fraudulent claims, and appeals. And processing information in the First Nonprofit [unemployment claims] system allows for timely information can be collected.
My experience with FNP has been wonderful. Unemployment in general is quite confusing and FNP has simplified the process for us. Everyone we have reached out to or worked with has been very helpful and follows up to be sure we understand the information. I am so happy we made the switch to FNP!
First Nonprofit smoothed the unemployment perils for our organization during Covid. Without the ability to cap our UI exposure, we would not have been able to weather the storm. The program worked perfectly and we have come out of the pandemic ready to forge on. Thanks FNP!
My experience with the FNP has been fantastic. The idea of setting funds aside for the unemployment tax liability is a bedrock for nonprofit organizations like mine, namely ASHBA; what is even more advantageous is having the FNP as a custodian of those funds. 100% recommended!
I would like to comment on my experience with FNP….to date our District has saved $1,000’s of dollars by being enrolled in the First Nonprofit program. My only regret is that we did not know about this method of paying unemployment tax years ago….as I had figured about five years
ago, had we enrolled 15-20 years ago, we could have saved our small school district upwards of $500,000 in payments to IDES. Also we would have had a pretty hefty sum of money in our Reserve Account. Thankfully I attended a workshop hosted by First Nonprofit back in 2015 which got the ball rolling!
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