July 1, 2014
Millennials, or people born between the early 1980s and early 2000s, currently make up the 18-to-34 demographic that is coveted by businesses and nonprofit organizations alike. The major value similarity is in the lifetime value that a millennial can bring to both a charitable group and a private company. If an organization can successfully and consistently engage a member of this generation, the amount of money donated and the contributions provided can be high. The difference, and major advantage, for nonprofits seeking this demographic is that millennials are especially interested in the causes promoted by such groups and can be more easily courted in some instances than members of older demographics. In fact, according to research from The Case Foundation, 87 percent of millennials donated to charity in the past year.
Here are a few tactics that nonprofits can consider when targeting millennials to improve engagement and encourage contributions:
Content presented by First Nonprofit Group, the leading provider of state unemployment insurance solutions for 501(c)(3) nonprofit employers.
NYCON members who use First Nonprofit’s programs enjoy enduring savings and improved efficiency. Our association knows that success, because from the beginning, we achieved the same great benefits. Great savings, seamless technology, and responsive service. NYCON highly recommends First Nonprofit’s remarkable unemployment solutions.
It has been our sincere pleasure to maintain a strong, vibrant business partnership with First Nonprofit. We greatly admire their strong industry knowledge, technical expertise, constant professionalism, knowledgeable and dedicated staff. They are always extremely responsive, personable and provide us with the necessary guidance and recommendations on a numerous variety of employment scenarios. We are impressed with the accuracy of their employment decisions, integrity of their employees and efficiency of their claim handling. We greatly respect and value the consistent, impressive cost savings from the utilization of their outstanding services.
Because INCS advocates for the operating conditions that allow charter public schools to provide high quality public education, partnering with First Nonprofit was an easy decision. First Nonprofit’s unemployment programs provide our member schools two operating elements crucial to their ability to provide high quality public education: savings and budget certainty. Capable, committed teachers are the key to student success. By participating in the unemployment insurance savings plan, charter public schools gain peace of mind and are able to invest more money in their teachers.
Throughout our membership in the Unemployment Savings Program, First Nonprofit understood our demands, community dynamics, and the importance of seamless services; that allowed us to serve our constituents better.