December 4, 2014
With the rise of mobile devices, apps and social media sites, websites seem relatively dull in the overall online world. Even though websites are the elder statesmen of sorts when it comes to the Internet, they're still very valuable for nonprofits. There's no other mechanism in place to easily house and display the information potential contributors want before they decide to make a donation. Using social media to raise awareness is a component of successful outreach, but websites about specific projects and the overall mission of a nonprofit are still vital to operations. Additionally, websites are customizable and reactive in a way that rigidly defined social networks aren't. A nonprofit website, properly produced, is a reflection of the organization and the work it does – not just a presence on Facebook or Twitter.
So what can nonprofit groups do to make sure they are getting the most out of their web presence?
Know who's visiting
While potential and current contributors will make up a significant portion of Web traffic, they aren't the only ones who will want to access a nonprofit website. Tech Soup pointed out that other stakeholders and interested parties, from reporters to the board of directors, will visit at some point. For that reason, an approach incorporating easy navigation for many different types of visitors is important. Having a front-page menu that allows visitors to access appropriate resources through a landing page offers an excellent introduction to an organization.
Have engaging content
Content is a buzzword for businesses and nonprofits alike, but there's real value behind the concept. For charitable organizations specifically, it makes sense to tell stories about events and ongoing projects, along with the standard information about overall mission and providing annual reports. Text, photos and video all play a part in these efforts and help in telling an engaging story. For many nonprofits, the best content simply describes current activities and tells readers how those efforts are helping the community being served.
A responsive layout
This is a technical area that needs to be addressed to make sure the information on a nonprofit website is as available as possible. Having a website that's readable in mobile device browsers allows organizations to reach people no matter where or how they decide to visit, npENGAGE pointed out. The relatively small investment into mobile compliance will pay off with fewer frustrated visitors.
Content presented by First Nonprofit Group, the leading provider of state unemployment insurance solutions for 501(c)(3) nonprofit employers.
Working with Marshal Whittey at First Nonprofit has been a great experience. He handles our request as a priority and goes above and beyond to resolve any issues we have in a timely manner. Marshall follows through to the end and ensures our needs are met. He has been a great resource for LSC and our “go to” for any tax questions we may have. With LSC transitioning several facilities into one federal tax identification number, First Nonprofit was able to assist and provide guidance with best practices resolving claims to each entity. Additionally First Nonprofit provided knowledge (information materials) and one on one training to HRS group with best practices to handle claims state adjudicated, fraudulent claims, and appeals. And processing information in the First Nonprofit [unemployment claims] system allows for timely information can be collected.
My experience with FNP has been wonderful. Unemployment in general is quite confusing and FNP has simplified the process for us. Everyone we have reached out to or worked with has been very helpful and follows up to be sure we understand the information. I am so happy we made the switch to FNP!
First Nonprofit smoothed the unemployment perils for our organization during Covid. Without the ability to cap our UI exposure, we would not have been able to weather the storm. The program worked perfectly and we have come out of the pandemic ready to forge on. Thanks FNP!
My experience with the FNP has been fantastic. The idea of setting funds aside for the unemployment tax liability is a bedrock for nonprofit organizations like mine, namely ASHBA; what is even more advantageous is having the FNP as a custodian of those funds. 100% recommended!
I would like to comment on my experience with FNP….to date our District has saved $1,000’s of dollars by being enrolled in the First Nonprofit program. My only regret is that we did not know about this method of paying unemployment tax years ago….as I had figured about five years
ago, had we enrolled 15-20 years ago, we could have saved our small school district upwards of $500,000 in payments to IDES. Also we would have had a pretty hefty sum of money in our Reserve Account. Thankfully I attended a workshop hosted by First Nonprofit back in 2015 which got the ball rolling!
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Luckily for us, our interactions regarding any issues with staffing has been very minimal! I can say that all other interactions with regards to billing, 941 reporting, etc. have been extremely pleasant, accommodating and easy to work with. Kim Ghanayem is always prompt, professional and friendly. Thank you so much!