Infographics 101: How to create an impressive infographic for your nonprofit

September 18, 2015

Infographics 101: How to create an impressive infographic for your nonprofit

Infographics are becoming a valued new trend in social media marketing for nonprofits. Visual designs are a great way to put hard data and information in an interesting, simple and easy to read format. Infographics also makes sharing among different social media networks quick and easy. Luckily, one doesn’t have to be a graphic design expert to be able to create a stunning infographic. Online services such as Infogr.am, Canva, Piktochart and Venngage have made creating infographics effortless. Here are a few tips on creating an impressive infographic.

First, fashion a story and gather applicable data

A good infographic is one that tells a story and provides supporting, useful and interesting information. Creating an infographic about a nonprofit’s cause and the impact it has made on a particular community presents a powerful message. Don’t forget to plug essential supporting data.

Next, format a clear theme

When using one of the many infographic online services then this step is automatically done through pre-designed infographic templates. However, creating a custom design tailored to a nonprofit’s brand is always the best option. There is no standard format for infographics so feel free to be creative and show off that great work!

Then, … make it interactive

Incorporating fun, interactive pieces to an infographic is sure to get people interested, curious and engaged. Whether it’s using animation, clickable content, or page scrolling, interactive infographics is the key to making data come to life.

And finally, … make it easy to share

Once you finish the infographic, the next step is to make it public. A great way to share an infographic is to embed it as a page on a website. With the rise of social media producing an infographic in a portable document format, or .pdf, has become an outdated practice. That’s why having an infographic embedded on a website makes it readily accessible and easy to share through link sharing or pinning.

Using infographics brings life to online content, validates a commitment to social media, and improves accessibility for donors.


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