Millennials in Nonprofit

January 5, 2016

Millennials in Nonprofit

 

 

 

 

 

 

 

 

“Millennial” has become a buzzword that describes individuals from ages 18-35. This young, hyper connected group is heavily immersed in digital communication, with financial struggles that include student loan debt, rising cost of living and overall low paying salaries. Nonprofits have long struggled to find the best ways to engage with millennials since coming into the digital era. Having a reputation of being difficult to engage has left nonprofit leaders scratching their heads on they can best to engage this generation.
Here are few important statistics about millennials and fundraising from the Next Generation in American Giving report:
– Millennials give 62% through their mobile phones
– Millennials give 47% through a nonprofit’s website
– 55% of millennials follow charities and other nonprofits on social media
– 29% say that social media is an extremely important way to stay in touch and engage with causes they care about.

To sum things up, “The Next Generation in American Giving” report states millennials spend about 18 hours a day with different types of media, with 2 hours a day on just browsing social media alone. These stats speaks volumes about millennials, how they obtain information and communicate. So, if engaging with millennials is an issue for nonprofits and smaller NPO’s in general, having a solid social media presence is a must. In addition to communicating via the World Wide Web, e-mail has proven to be a successful way to stay in touch with this demographic because 79 percent of millennials want updates on programs and services sent via e-mail.

It is clear, this demographic group truly want to be a part organizations making a positive impact on the world and in their communities. Millennials may not be able to financially support nonprofit organizations immediately, however volunteerism ranks highly among young people. Giving millennials the opportunity to work, amp up a resume, and allowing significant networking opportunities are vital benefits from donating their time to a nonprofit.

So does your nonprofit engage with millennials? Surveys have shown that being able to build a relationship with millennials at an early age leads to a long-term connection and commitment. Plus, providing a motivating mission for which millennials can relate, and has a direct, identifiable impact, can have an empowering effect on this generation of Facebookers and Tweeters. Engaging millennials now is guaranteed to be beneficial for nonprofits for years to come!

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Hugh Parry, Retired President of Prevent Blindness America