January 5, 2016
“Millennial” has become a buzzword that describes individuals from ages 18-35. This young, hyper connected group is heavily immersed in digital communication, with financial struggles that include student loan debt, rising cost of living and overall low paying salaries. Nonprofits have long struggled to find the best ways to engage with millennials since coming into the digital era. Having a reputation of being difficult to engage has left nonprofit leaders scratching their heads on they can best to engage this generation.
Here are few important statistics about millennials and fundraising from the Next Generation in American Giving report:
– Millennials give 62% through their mobile phones
– Millennials give 47% through a nonprofit’s website
– 55% of millennials follow charities and other nonprofits on social media
– 29% say that social media is an extremely important way to stay in touch and engage with causes they care about.
To sum things up, “The Next Generation in American Giving” report states millennials spend about 18 hours a day with different types of media, with 2 hours a day on just browsing social media alone. These stats speaks volumes about millennials, how they obtain information and communicate. So, if engaging with millennials is an issue for nonprofits and smaller NPO’s in general, having a solid social media presence is a must. In addition to communicating via the World Wide Web, e-mail has proven to be a successful way to stay in touch with this demographic because 79 percent of millennials want updates on programs and services sent via e-mail.
It is clear, this demographic group truly want to be a part organizations making a positive impact on the world and in their communities. Millennials may not be able to financially support nonprofit organizations immediately, however volunteerism ranks highly among young people. Giving millennials the opportunity to work, amp up a resume, and allowing significant networking opportunities are vital benefits from donating their time to a nonprofit.
So does your nonprofit engage with millennials? Surveys have shown that being able to build a relationship with millennials at an early age leads to a long-term connection and commitment. Plus, providing a motivating mission for which millennials can relate, and has a direct, identifiable impact, can have an empowering effect on this generation of Facebookers and Tweeters. Engaging millennials now is guaranteed to be beneficial for nonprofits for years to come!
Working with Marshal Whittey at First Nonprofit has been a great experience. He handles our request as a priority and goes above and beyond to resolve any issues we have in a timely manner. Marshall follows through to the end and ensures our needs are met. He has been a great resource for LSC and our “go to” for any tax questions we may have. With LSC transitioning several facilities into one federal tax identification number, First Nonprofit was able to assist and provide guidance with best practices resolving claims to each entity. Additionally First Nonprofit provided knowledge (information materials) and one on one training to HRS group with best practices to handle claims state adjudicated, fraudulent claims, and appeals. And processing information in the First Nonprofit [unemployment claims] system allows for timely information can be collected.
My experience with FNP has been wonderful. Unemployment in general is quite confusing and FNP has simplified the process for us. Everyone we have reached out to or worked with has been very helpful and follows up to be sure we understand the information. I am so happy we made the switch to FNP!
First Nonprofit smoothed the unemployment perils for our organization during Covid. Without the ability to cap our UI exposure, we would not have been able to weather the storm. The program worked perfectly and we have come out of the pandemic ready to forge on. Thanks FNP!
My experience with the FNP has been fantastic. The idea of setting funds aside for the unemployment tax liability is a bedrock for nonprofit organizations like mine, namely ASHBA; what is even more advantageous is having the FNP as a custodian of those funds. 100% recommended!
I would like to comment on my experience with FNP….to date our District has saved $1,000’s of dollars by being enrolled in the First Nonprofit program. My only regret is that we did not know about this method of paying unemployment tax years ago….as I had figured about five years
ago, had we enrolled 15-20 years ago, we could have saved our small school district upwards of $500,000 in payments to IDES. Also we would have had a pretty hefty sum of money in our Reserve Account. Thankfully I attended a workshop hosted by First Nonprofit back in 2015 which got the ball rolling!
I have worked with the First Non-Profit Team for many years, and I appreciate the quick response and care that Cecilia and the team provides anytime I have questions. While there are other providers that may provide like services, First Nonprofit will always be my first choice! I appreciate you!
First Nonprofit has been easy to work with and makes the administrative process easier and smoother. We enjoy working with you.
Luckily for us, our interactions regarding any issues with staffing has been very minimal! I can say that all other interactions with regards to billing, 941 reporting, etc. have been extremely pleasant, accommodating and easy to work with. Kim Ghanayem is always prompt, professional and friendly. Thank you so much!