New technology can increase donor potential for nonprofits

December 30, 2013

New technology can increase donor potential for nonprofits

Nonprofit organizations have many new, cost-effective ways of drumming up donations. While large fundraising drives still have their place, crowdfunding and the Internet provide new ways to bring in cash. Many forms of Internet donation are also easy and inexpensive to implement.

Many people donate on impulse. They see a chance to contribute to a disaster relief fund or read a moving story about an organization on the Web and decide to give. Instead of tracking down potential donors, the Internet allows them to come to the organization.

Facebook launches a new "donate now" option
Social media is now providing an exciting new way for nonprofits to collect donations with a donate now button on Facebook, according to TechCrunch. While Facebook has been a tool for nonprofits for some time now, the donate now button allows users to contribute without leaving the site. While it might seem like a small change, allowing users to stay on the page instead of visiting the nonprofit's website has its advantages. Users can read a post from a nonprofit and donate immediately.

Perhaps the best news for the nonprofits is that there will be no fee associated with the donation. Facebook even intends to pay the credit card processing fee for the organization. The Facebook method is just one of many new ways that nonprofits can capture potential donations quickly and easily. While the donations may not be large, they allow organizations to reach a wider audience with a smaller investment. A share button will also allow users to spread the word about donating to the nonprofit, providing access to users who may not currently follow the nonprofit on the social networking site.


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Working with Marshal Whittey at First Nonprofit has been a great experience. He handles our request as a priority and goes above and beyond to resolve any issues we have in a timely manner. Marshall follows through to the end and ensures our needs are met. He has been a great resource for LSC and our “go to” for any tax questions we may have. With LSC transitioning several facilities into one federal tax identification number, First Nonprofit was able to assist and provide guidance with best practices resolving claims to each entity. Additionally First Nonprofit provided knowledge (information materials) and one on one training to HRS group with best practices to handle claims state adjudicated, fraudulent claims, and appeals. And processing information in the First Nonprofit [unemployment claims] system allows for timely information can be collected.

Lutheran Services Carolinas, Salisbury, NC

My experience with FNP has been wonderful. Unemployment in general is quite confusing and FNP has simplified the process for us. Everyone we have reached out to or worked with has been very helpful and follows up to be sure we understand the information. I am so happy we made the switch to FNP!

Stone Valley Community Charter School, Huntingdon, PA

First Nonprofit smoothed the unemployment perils for our organization during Covid. Without the ability to cap our UI exposure, we would not have been able to weather the storm. The program worked perfectly and we have come out of the pandemic ready to forge on. Thanks FNP!

Jewish Silicon Valley, Los Gatos, CA

My experience with the FNP has been fantastic. The idea of setting funds aside for the unemployment tax liability is a bedrock for nonprofit organizations like mine, namely ASHBA; what is even more advantageous is having the FNP as a custodian of those funds. 100% recommended!

American Saddlebred Horse & Breeders Association, Inc., Lexington, KY

I would like to comment on my experience with FNP….to date our District has saved $1,000’s of dollars by being enrolled in the First Nonprofit program. My only regret is that we did not know about this method of paying unemployment tax years ago….as I had figured about five years

ago, had we enrolled 15-20 years ago, we could have saved our small school district upwards of $500,000 in payments to IDES. Also we would have had a pretty hefty sum of money in our Reserve Account. Thankfully I attended a workshop hosted by First Nonprofit back in 2015 which got the ball rolling!

Beardstown Community Unit School District 15, Beardstown, IL

I have worked with the First Non-Profit Team for many years, and I appreciate the quick response and care that Cecilia and the team provides anytime I have questions. While there are other providers that may provide like services, First Nonprofit will always be my first choice! I appreciate you!

Innovative Services, Inc., Green Bay, WI

First Nonprofit has been easy to work with and makes the administrative process easier and smoother. We enjoy working with you.

Visually Impaired Preschool Services, Louisville, KY

Luckily for us, our interactions regarding any issues with staffing has been very minimal! I can say that all other interactions with regards to billing, 941 reporting, etc. have been extremely pleasant, accommodating and easy to work with. Kim Ghanayem is always prompt, professional and friendly. Thank you so much!

Neurologic Music Therapy Services of Arizona, Phoenix, AZ