January 29, 2014
If nonprofits are not utilizing content marketing to help spread awareness about their organization, they are missing out on an excellent tactic that could increase funding and the size of the donor pool. According to a recent survey by the Content Marketing Institute, 92 percent of nonprofits use content marketing and 70 percent have someone in place to oversee its use.
The numbers for both would be impressive for the for-profit sector – they are amazing for the nonprofit sector and show that leaders to do indeed understand the power content provides their organizations. According to the survey, one reason nonprofits benefit so much from content is that their stories are compelling.
A blog post by a company that is seeking to wipe out malaria is going to be more intriguing and heart warming than the daily content of a B2B technology firm. The real-life stories also provide a meaningful message that can encourage readers to give to the organization.
Implementation and excellence are not the same thing
Only 26 percent of surveyed nonprofit professionals believed they were effective at content marketing. A low number considering how many had a person designated to oversee it. However, those with a documented content strategy rate themselves higher than those that do not.
The lesson for nonprofits, even those that currently utilize content marketing, is they need have someone in place to give the campaign direction. However, nearly 70 percent of surveyed nonprofits reported they are producing more content than they were a year ago, so many could still be trying to find their way in unfamiliar territory.
How to improve content marketing
Business 2 Community provides some examples of nonprofits that have excelled at content marketing. One success story is a pet shelter with blog posts and Facebook activity that have garnered thousands of likes and shares. Clearly, their content is spreading the message about their organization.
While they are not publishing a lot of content, Business 2 Community pointed out that what they are publishing is right on the mark. They share stories about their animals that have been adopted and those that still need homes. The group incorporates pictures and other dynamic content that tells a story. In other words, their content is doing what nonprofits strive to do: share their successes and show how funding and donations can help them continue to reach their goals.
Content presented by First Nonprofit Companies, the leading provider of state unemployment insurance solutions for 501(c)(3) nonprofit employers.
Working with Marshal Whittey at First Nonprofit has been a great experience. He handles our request as a priority and goes above and beyond to resolve any issues we have in a timely manner. Marshall follows through to the end and ensures our needs are met. He has been a great resource for LSC and our “go to” for any tax questions we may have. With LSC transitioning several facilities into one federal tax identification number, First Nonprofit was able to assist and provide guidance with best practices resolving claims to each entity. Additionally First Nonprofit provided knowledge (information materials) and one on one training to HRS group with best practices to handle claims state adjudicated, fraudulent claims, and appeals. And processing information in the First Nonprofit [unemployment claims] system allows for timely information can be collected.
My experience with FNP has been wonderful. Unemployment in general is quite confusing and FNP has simplified the process for us. Everyone we have reached out to or worked with has been very helpful and follows up to be sure we understand the information. I am so happy we made the switch to FNP!
First Nonprofit smoothed the unemployment perils for our organization during Covid. Without the ability to cap our UI exposure, we would not have been able to weather the storm. The program worked perfectly and we have come out of the pandemic ready to forge on. Thanks FNP!
My experience with the FNP has been fantastic. The idea of setting funds aside for the unemployment tax liability is a bedrock for nonprofit organizations like mine, namely ASHBA; what is even more advantageous is having the FNP as a custodian of those funds. 100% recommended!
I would like to comment on my experience with FNP….to date our District has saved $1,000’s of dollars by being enrolled in the First Nonprofit program. My only regret is that we did not know about this method of paying unemployment tax years ago….as I had figured about five years
ago, had we enrolled 15-20 years ago, we could have saved our small school district upwards of $500,000 in payments to IDES. Also we would have had a pretty hefty sum of money in our Reserve Account. Thankfully I attended a workshop hosted by First Nonprofit back in 2015 which got the ball rolling!
I have worked with the First Non-Profit Team for many years, and I appreciate the quick response and care that Cecilia and the team provides anytime I have questions. While there are other providers that may provide like services, First Nonprofit will always be my first choice! I appreciate you!
First Nonprofit has been easy to work with and makes the administrative process easier and smoother. We enjoy working with you.
Luckily for us, our interactions regarding any issues with staffing has been very minimal! I can say that all other interactions with regards to billing, 941 reporting, etc. have been extremely pleasant, accommodating and easy to work with. Kim Ghanayem is always prompt, professional and friendly. Thank you so much!