Nonprofits face similar challenges with new solutions in 2014

February 4, 2014

Nonprofits face similar challenges with new solutions in 2014

The success of nonprofits in 2014 will depend on how well they conform to new trends in the industry, most of which continue to increase funding while lowering the cost of finding donors. One example of this, according to the Tallahassee Democrat, will be the continued growth of social media as a philanthropy tool.

The newspaper said that social media currently accounts for only 2.1 percent of charitable giving from private sources. While the platforms usually produce donations that are smaller in size, they do help keep a nonprofit organization in contact with its audience. However, while the cost of utilizing social media is low, the small return means that organizations cannot shy away from asking for gifts in person.

The importance of in-person fundraising could also be minimized by crowdfunding, which allows some organizations to raise a decent amount of funds by asking a large group of people for small contributions. While crowdfunding provides a new method for raising money, it does not replace the need for personally contacting and engaging specific donors for larger gifts.

Along with increasing funding, nonprofits must lower liabilities
The more money used to run day-to-day operations, the less that is available to help nonprofits reach their service goals. Organizations must take advantage of as many cost effective measures as possible, which often start with strong leadership.

  • Engaging more volunteers: Groups should seek philanthropy outside of monetary donations.While a nonprofit's audience many not always have the finances to donate large sums of money, they are often motivated to help in other ways. Finding positions that utilize each volunteer's skills for optimal output is important.
  • Saving on unemployment insurance: Organizations should also take advantage of ways to reduce unemployment costs. Opting out of state UI pools can cut the annual costs of meeting the responsibility to unemployment insurance by as much as 50 percent. This is best accomplished by seeking the advice of nonprofit financial services that specialize in UI cost savings.
  • Create a savings plan: It is no longer taboo to run a small surplus in the nonprofit industry. The unpredictable economy is making it more difficult than ever to develop accurate budgets that can withstand sudden changes in funding or demand. Stashing away some cash for a rainy day is not bad philanthropy, it's good business.

For information on how your organization can cost-effectively meet its unemployment insurance needs, contact First Nonprofit Companies at or visit


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Working with Marshal Whittey at First Nonprofit has been a great experience. He handles our request as a priority and goes above and beyond to resolve any issues we have in a timely manner. Marshall follows through to the end and ensures our needs are met. He has been a great resource for LSC and our “go to” for any tax questions we may have. With LSC transitioning several facilities into one federal tax identification number, First Nonprofit was able to assist and provide guidance with best practices resolving claims to each entity. Additionally First Nonprofit provided knowledge (information materials) and one on one training to HRS group with best practices to handle claims state adjudicated, fraudulent claims, and appeals. And processing information in the First Nonprofit [unemployment claims] system allows for timely information can be collected.

Lutheran Services Carolinas, Salisbury, NC

My experience with FNP has been wonderful. Unemployment in general is quite confusing and FNP has simplified the process for us. Everyone we have reached out to or worked with has been very helpful and follows up to be sure we understand the information. I am so happy we made the switch to FNP!

Stone Valley Community Charter School, Huntingdon, PA

First Nonprofit smoothed the unemployment perils for our organization during Covid. Without the ability to cap our UI exposure, we would not have been able to weather the storm. The program worked perfectly and we have come out of the pandemic ready to forge on. Thanks FNP!

Jewish Silicon Valley, Los Gatos, CA

My experience with the FNP has been fantastic. The idea of setting funds aside for the unemployment tax liability is a bedrock for nonprofit organizations like mine, namely ASHBA; what is even more advantageous is having the FNP as a custodian of those funds. 100% recommended!

American Saddlebred Horse & Breeders Association, Inc., Lexington, KY

I would like to comment on my experience with FNP….to date our District has saved $1,000’s of dollars by being enrolled in the First Nonprofit program. My only regret is that we did not know about this method of paying unemployment tax years ago….as I had figured about five years

ago, had we enrolled 15-20 years ago, we could have saved our small school district upwards of $500,000 in payments to IDES. Also we would have had a pretty hefty sum of money in our Reserve Account. Thankfully I attended a workshop hosted by First Nonprofit back in 2015 which got the ball rolling!

Beardstown Community Unit School District 15, Beardstown, IL

I have worked with the First Non-Profit Team for many years, and I appreciate the quick response and care that Cecilia and the team provides anytime I have questions. While there are other providers that may provide like services, First Nonprofit will always be my first choice! I appreciate you!

Innovative Services, Inc., Green Bay, WI

First Nonprofit has been easy to work with and makes the administrative process easier and smoother. We enjoy working with you.

Visually Impaired Preschool Services, Louisville, KY

Luckily for us, our interactions regarding any issues with staffing has been very minimal! I can say that all other interactions with regards to billing, 941 reporting, etc. have been extremely pleasant, accommodating and easy to work with. Kim Ghanayem is always prompt, professional and friendly. Thank you so much!

Neurologic Music Therapy Services of Arizona, Phoenix, AZ