May 14, 2013
Decision-makers at nonprofit organizations have a lot to consider when looking toward the financial future of their entity, and recent research from Marketwired found younger generations may rely on social media more heavily to make important decisions. Nonprofits can be created for a number of different causes by people in a wide range of age groups, so it's only natural to see how social media could play a role at some organizations.
Bringing in donations and funding is one of the main goals of nonprofits, and social media is a great platform to access a large audience. The survey showed people under 40 are three times more likely than other groups to say information on sites such as Twitter, Facebook and LinkedIn are credible, making them the perfect demographic group to bring to the organization via social media.
"Nearly 40 percent of respondents use information from social media when making investment decisions, and the number jumps to 60 percent when looking at the next generation of decision-makers," said Jim Delaney, CEO of Marketwired. "This is why we believe companies should take an integrated approach to investor relations, combining traditional and social communication, so they are able to reach their stakeholders and influencers wherever they are most active."
Nonprofits are taking a slight chance by pouring some of their funding into social media marketing, but according to Social Velocity, it's important for associations to be willing to take risks when trying to bring in donations. Sometimes it's smart to invest in something that isn't necessarily a sure thing, but the organization can reap the benefits from the investment in the future, such as software solutions or other innovations.
The Ensight Skills Center has enjoyed working with First Nonprofit for several years. We are enrolled in their Unemployment Savings Program and although we have not required a lot of intervention, there have been a few times. I know others have dealt with the same problem of unemployment fraud over the last year and in our case, a call to First Nonprofit (they actually answer their phones) cleared up the issue. They also sent us a letter to send to all our employees telling them what they needed to do to prevent this in the future and protect themselves. What a relief! Over the years if I have questions or concerns, they are happy to listen, advise and help if they can. Another BIG advantage of using First Nonprofit is that all the money that is paid into the Unemployment Savings Program lives on my balance sheet as an asset. The money continues to be Ensight’s not the governments. First Nonprofit has certainly given me peace of mind.
Visually Impaired Preschool Services has been a client of First Non-Profit since it was first offered as a benefit of VisionServe Alliance. We completed a thorough evaluation of cash savings to our agency before taking advantage of this wonderful benefit and it has been a very wise decision. Our experience with the processes from accounting to claims have been professional, expeditious and easy.
NYCON members who use First Nonprofit’s programs enjoy enduring savings and improved efficiency. Our association knows that success, because from the beginning, we achieved the same great benefits. Great savings, seamless technology, and responsive service. NYCON highly recommends First Nonprofit’s remarkable unemployment solutions.
It has been our sincere pleasure to maintain a strong, vibrant business partnership with First Nonprofit. We greatly admire their strong industry knowledge, technical expertise, constant professionalism, knowledgeable and dedicated staff. They are always extremely responsive, personable and provide us with the necessary guidance and recommendations on a numerous variety of employment scenarios. We are impressed with the accuracy of their employment decisions, integrity of their employees and efficiency of their claim handling. We greatly respect and value the consistent, impressive cost savings from the utilization of their outstanding services.
Because INCS advocates for the operating conditions that allow charter public schools to provide high quality public education, partnering with First Nonprofit was an easy decision. First Nonprofit’s unemployment programs provide our member schools two operating elements crucial to their ability to provide high quality public education: savings and budget certainty. Capable, committed teachers are the key to student success. By participating in the unemployment insurance savings plan, charter public schools gain peace of mind and are able to invest more money in their teachers.
Throughout our membership in the Unemployment Savings Program, First Nonprofit understood our demands, community dynamics, and the importance of seamless services; that allowed us to serve our constituents better.