May 14, 2013
Decision-makers at nonprofit organizations have a lot to consider when looking toward the financial future of their entity, and recent research from Marketwired found younger generations may rely on social media more heavily to make important decisions. Nonprofits can be created for a number of different causes by people in a wide range of age groups, so it's only natural to see how social media could play a role at some organizations.
Bringing in donations and funding is one of the main goals of nonprofits, and social media is a great platform to access a large audience. The survey showed people under 40 are three times more likely than other groups to say information on sites such as Twitter, Facebook and LinkedIn are credible, making them the perfect demographic group to bring to the organization via social media.
"Nearly 40 percent of respondents use information from social media when making investment decisions, and the number jumps to 60 percent when looking at the next generation of decision-makers," said Jim Delaney, CEO of Marketwired. "This is why we believe companies should take an integrated approach to investor relations, combining traditional and social communication, so they are able to reach their stakeholders and influencers wherever they are most active."
Nonprofits are taking a slight chance by pouring some of their funding into social media marketing, but according to Social Velocity, it's important for associations to be willing to take risks when trying to bring in donations. Sometimes it's smart to invest in something that isn't necessarily a sure thing, but the organization can reap the benefits from the investment in the future, such as software solutions or other innovations.
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First Nonprofit has saved us so much money over the state’s program. We had one little glitch with the state recently and we contacted FNP immediately. FNP staff called us back immediately and moved to remedy the problem.
First Nonprofit has been a great partner. They have helped us saved hundreds of thousands of dollars! They have awesome resources for our nonprofit organization. Thanks for the partnership.
Life is certainly busy these days but having business partners like First Nonprofit has made some of the process hassle free. We have worked with this team for years. When we changed payroll systems, they outlined every step. I think this team is terrific and I know they get the job done! Thank you, Cruz, to all the team at FNP.
FNP has helped our agency to save thousands of dollars every year on our unemployment coverage. The service is phenomenal, and we are thankful to their team as our partner. My experience working with Marshall on the advocacy around UE for nonprofits was also a highlight as someone who teaches advocacy and lobbying for nonprofits. Really, your whole team is top shelf, so thank YOU!
Chicago Children’s Theatre has greatly benefited from our partnership with First Nonprofit, and I have always enjoyed working with the staff on our filings and any complicated questions. I would not hesitate to recommend First Nonprofit to fellow nonprofits. We’re very happy customers.
FNP is a great resource for Daniel Kids. To have a TPA that we can count on to take point on not only managing our unemployment claims, but to support and guide any protest hearing, is invaluable. All the professional support staff we have worked with have been excellent, very knowledgeable and responsive. We are grateful for the help and support, thank you.
When I first began in my position at my organization, I hadn’t had experience working with a company like FNP. The staff was so patient and helpful in helping to explain the benefits of First Nonprofit. Anytime I reach out with a question I receive a quick, clear, and thorough response. I’m so thankful that we decided to partner with FNP. Their excellence in customer service, coupled with their variety of packages frees us up to truly serve our staff and community with a peace of mind knowing that our organization is protected against unanticipated unemployment insurance expenses.
First Nonprofit gets an A+ in my book. You are so easy to work with & very knowledgeable! Whether it is my quarterly correspondence with Kim or my random interactions with Dawn about a bond … I am so pleased that I get to work with such a helpful company. Thank you!