June 14, 2013
Nonprofits are constantly looking for ways to attract more donors and followers, but aren't quite sure which initiatives will bring about the highest return on investment. The answer may lie in using video in email marketing efforts. According to a study conducted by market research firm The Relevancy Group, one-quarter of marketing executives said email strategists at their organizations are currently using video in email. These respondents are able to achieve monthly revenues that are 40 percent higher than those who aren't taking advantage of video.
Video integration has several benefits
When organizations use email marketing strategies, they want readership to increase and to see higher levels of traffic to their website or online presence, which could both experience an added boost from integrating email. A infographic from VideoExplainers reported nearly 54 percent of respondents to a survey said their emails embedded with videos could improve click-through and conversion rates, roughly 37 percent believe these messages could improve their organization's overall image and 34 percent stated loyalty among followers may improve.
Nonprofits that are integrating video into their emails to followers, donors and others interested in the organization should also be sure that that these emails are optimized for mobile devices. A report from Email Analytics conduced in March said roughly 43 percent of all email is now first opened on smartphones and tablets.
"Online videos are exploding in popularity while smartphones compete with desktops and laptops as a video delivery device, presenting a huge opportunity to stream video in email and other message formats," said Dan Forootan, president of StreamSend Email Marketing.
Online video growing in popularity
It is constantly becoming easier to view video clips on the Internet and YouTube is leading the way. This is why creating a YouTube channel may be a smart move for nonprofits, as it could help spread the word about the organization. Here are some statistics produced by YouTube that show just how popular online video sharing has become:
In addition to their money-saving purpose on behalf of nonprofit organizations like AHS, First Nonprofit’s Nonprofit Unemployment Fund
streamlines the information we need to efficiently manage unemployment claims. Our relationship with NU Fund gave us access to such things as advice on planning for what’s ahead and how to analyze cost scenarios when unexpected events occurred. Both experiences were very helpful.
The Ensight Skills Center has enjoyed working with First Nonprofit for several years. We are enrolled in their Unemployment Savings Program and although we have not required a lot of intervention, there have been a few times. I know others have dealt with the same problem of unemployment fraud over the last year and in our case, a call to First Nonprofit (they actually answer their phones) cleared up the issue. They also sent us a letter to send to all our employees telling them what they needed to do to prevent this in the future and protect themselves. What a relief! Over the years if I have questions or concerns, they are happy to listen, advise and help if they can. Another BIG advantage of using First Nonprofit is that all the money that is paid into the Unemployment Savings Program lives on my balance sheet as an asset. The money continues to be Ensight’s not the governments. First Nonprofit has certainly given me peace of mind.
Visually Impaired Preschool Services has been a client of First Non-Profit since it was first offered as a benefit of VisionServe Alliance. We completed a thorough evaluation of cash savings to our agency before taking advantage of this wonderful benefit and it has been a very wise decision. Our experience with the processes from accounting to claims have been professional, expeditious and easy.
NYCON members who use First Nonprofit’s programs enjoy enduring savings and improved efficiency. Our association knows that success, because from the beginning, we achieved the same great benefits. Great savings, seamless technology, and responsive service. NYCON highly recommends First Nonprofit’s remarkable unemployment solutions.
It has been our sincere pleasure to maintain a strong, vibrant business partnership with First Nonprofit. We greatly admire their strong industry knowledge, technical expertise, constant professionalism, knowledgeable and dedicated staff. They are always extremely responsive, personable and provide us with the necessary guidance and recommendations on a numerous variety of employment scenarios. We
Because INCS advocates for the operating conditions that allow charter public schools to provide high quality public education, partnering with First Nonprofit was an easy decision. First Nonprofit’s unemployment programs provide our member schools two operating elements crucial to their ability to provide high quality public education: savings and budget certainty. Capable, committed teachers are the key to student success. By participating in the unemployment insurance savings plan, charter public schools gain peace of mind and are able to invest more money in their teachers.
Throughout our membership in the Unemployment Savings Program, First Nonprofit understood our demands, community dynamics, and the importance of seamless services; that allowed us to serve our constituents better.