June 14, 2013
Nonprofits are constantly looking for ways to attract more donors and followers, but aren't quite sure which initiatives will bring about the highest return on investment. The answer may lie in using video in email marketing efforts. According to a study conducted by market research firm The Relevancy Group, one-quarter of marketing executives said email strategists at their organizations are currently using video in email. These respondents are able to achieve monthly revenues that are 40 percent higher than those who aren't taking advantage of video.
Video integration has several benefits
When organizations use email marketing strategies, they want readership to increase and to see higher levels of traffic to their website or online presence, which could both experience an added boost from integrating email. A infographic from VideoExplainers reported nearly 54 percent of respondents to a survey said their emails embedded with videos could improve click-through and conversion rates, roughly 37 percent believe these messages could improve their organization's overall image and 34 percent stated loyalty among followers may improve.
Nonprofits that are integrating video into their emails to followers, donors and others interested in the organization should also be sure that that these emails are optimized for mobile devices. A report from Email Analytics conduced in March said roughly 43 percent of all email is now first opened on smartphones and tablets.
"Online videos are exploding in popularity while smartphones compete with desktops and laptops as a video delivery device, presenting a huge opportunity to stream video in email and other message formats," said Dan Forootan, president of StreamSend Email Marketing.
Online video growing in popularity
It is constantly becoming easier to view video clips on the Internet and YouTube is leading the way. This is why creating a YouTube channel may be a smart move for nonprofits, as it could help spread the word about the organization. Here are some statistics produced by YouTube that show just how popular online video sharing has become:
Ready to chat? Get in touch today to request a no-obligation savings evaluation.
Working with Marshal Whittey at First Nonprofit has been a great experience. He handles our request as a priority and goes above and beyond to resolve any issues we have in a timely manner. Marshall follows through to the end and ensures our needs are met. He has been a great resource for LSC and our “go to” for any tax questions we may have. With LSC transitioning several facilities into one federal tax identification number, First Nonprofit was able to assist and provide guidance with best practices resolving claims to each entity. Additionally First Nonprofit provided knowledge (information materials) and one on one training to HRS group with best practices to handle claims state adjudicated, fraudulent claims, and appeals. And processing information in the First Nonprofit [unemployment claims] system allows for timely information can be collected.
My experience with FNP has been wonderful. Unemployment in general is quite confusing and FNP has simplified the process for us. Everyone we have reached out to or worked with has been very helpful and follows up to be sure we understand the information. I am so happy we made the switch to FNP!
First Nonprofit smoothed the unemployment perils for our organization during Covid. Without the ability to cap our UI exposure, we would not have been able to weather the storm. The program worked perfectly and we have come out of the pandemic ready to forge on. Thanks FNP!
My experience with the FNP has been fantastic. The idea of setting funds aside for the unemployment tax liability is a bedrock for nonprofit organizations like mine, namely ASHBA; what is even more advantageous is having the FNP as a custodian of those funds. 100% recommended!
I would like to comment on my experience with FNP….to date our District has saved $1,000’s of dollars by being enrolled in the First Nonprofit program. My only regret is that we did not know about this method of paying unemployment tax years ago….as I had figured about five years
ago, had we enrolled 15-20 years ago, we could have saved our small school district upwards of $500,000 in payments to IDES. Also we would have had a pretty hefty sum of money in our Reserve Account. Thankfully I attended a workshop hosted by First Nonprofit back in 2015 which got the ball rolling!
I have worked with the First Non-Profit Team for many years, and I appreciate the quick response and care that Cecilia and the team provides anytime I have questions. While there are other providers that may provide like services, First Nonprofit will always be my first choice! I appreciate you!
First Nonprofit has been easy to work with and makes the administrative process easier and smoother. We enjoy working with you.
Luckily for us, our interactions regarding any issues with staffing has been very minimal! I can say that all other interactions with regards to billing, 941 reporting, etc. have been extremely pleasant, accommodating and easy to work with. Kim Ghanayem is always prompt, professional and friendly. Thank you so much!