August 16, 2013
Boosting donations and raising awareness is more important than ever before as nonprofits continue to pop up throughout the United States. Losing just one supporter to another organization can mean a lost source of revenue and fewer dollars the marketing team, board members and decision-makers have at their disposal for future plans. This is why it may be a smart idea for nonprofits to try their hand at branding.
Following the lead of Jewish Family Service of Broward County in Florida, organizations can learn how to expand their supporter base. According to the Sun Sentinel, the nonprofit recently shortened its name to JFS, created a tag line, changed its logo and made its executive director the CEO of the organization.
"When you think about Coca-Cola or Nike, that's a brand," Kenneth Moskowitz, CEO of JFS, told the newspaper. "And as nonprofits, we need to brand ourselves just as much."
Logos can say a lot about an organization
All of these adjustments are an attempt for the organization to improve its branding, most notably the revision of its logo. An infographic created by customized printing company 123Print revealed the colors included in a logo could have a deeper meaning than some nonprofit decision-makers and marketers may think. For example, including the color blue can indicate that the organization is well-liked, while hot pink may mean the organization has a culture of high energy, according to 123Print.
In addition, it's also important for nonprofits to pay attention to what other organizations have done with their logos. According to the infographic, 95 percent of the world's top brands only use one or two colors, 41 percent have logos that are only text and 9 percent don't even feature the company name at all. Evaluating the logos of businesses like Facebook, McDonald's and Starbucks may help nonprofits create an effective image to reflect the attitude of the organization.
Branding efforts are necessary
Some nonprofit leaders may not believe their organization should pay too much attention to branding, but Tony Beall, president and CEO of Mister Nonprofit Consultancy of Fort Lauderdale, Fla., told the Sun Sentinel that nonprofits have to do whatever they can to get ahead following the Great Recession.
"It's important for nonprofits to invest time, talent and money into marketing and branding," Beall said. "I think what JFS is doing is very smart."
Ready to chat? Get in touch today to request a no-obligation savings evaluation.
Working with Marshal Whittey at First Nonprofit has been a great experience. He handles our request as a priority and goes above and beyond to resolve any issues we have in a timely manner. Marshall follows through to the end and ensures our needs are met. He has been a great resource for LSC and our “go to” for any tax questions we may have. With LSC transitioning several facilities into one federal tax identification number, First Nonprofit was able to assist and provide guidance with best practices resolving claims to each entity. Additionally First Nonprofit provided knowledge (information materials) and one on one training to HRS group with best practices to handle claims state adjudicated, fraudulent claims, and appeals. And processing information in the First Nonprofit [unemployment claims] system allows for timely information can be collected.
My experience with FNP has been wonderful. Unemployment in general is quite confusing and FNP has simplified the process for us. Everyone we have reached out to or worked with has been very helpful and follows up to be sure we understand the information. I am so happy we made the switch to FNP!
First Nonprofit smoothed the unemployment perils for our organization during Covid. Without the ability to cap our UI exposure, we would not have been able to weather the storm. The program worked perfectly and we have come out of the pandemic ready to forge on. Thanks FNP!
My experience with the FNP has been fantastic. The idea of setting funds aside for the unemployment tax liability is a bedrock for nonprofit organizations like mine, namely ASHBA; what is even more advantageous is having the FNP as a custodian of those funds. 100% recommended!
I would like to comment on my experience with FNP….to date our District has saved $1,000’s of dollars by being enrolled in the First Nonprofit program. My only regret is that we did not know about this method of paying unemployment tax years ago….as I had figured about five years
ago, had we enrolled 15-20 years ago, we could have saved our small school district upwards of $500,000 in payments to IDES. Also we would have had a pretty hefty sum of money in our Reserve Account. Thankfully I attended a workshop hosted by First Nonprofit back in 2015 which got the ball rolling!
I have worked with the First Non-Profit Team for many years, and I appreciate the quick response and care that Cecilia and the team provides anytime I have questions. While there are other providers that may provide like services, First Nonprofit will always be my first choice! I appreciate you!
First Nonprofit has been easy to work with and makes the administrative process easier and smoother. We enjoy working with you.
Luckily for us, our interactions regarding any issues with staffing has been very minimal! I can say that all other interactions with regards to billing, 941 reporting, etc. have been extremely pleasant, accommodating and easy to work with. Kim Ghanayem is always prompt, professional and friendly. Thank you so much!