April 1, 2014
According to ZDNet, Facebook is still leading the way for social media interaction between nonprofits and potential donors, supporters and volunteers. The use of social media platforms is essential for nonprofits to stay connected with their audience, and it can also be managed for a relatively low cost.
The National Council of Nonprofits recommends all organizations try and embrace technology in one way or another, especially when budgets are tight. In addition to communication, the Facebook pages and blogs of other organizations can be a great way for a nonprofit to stay up to date on industry news and trends.
However, social media is just one of the newer tech offerings that nonprofits should be using. While the upfront costs of upgrading computer systems, software and hardware can be expensive and tough to justify, most organizations would save money in the long run. There are also many other affordable ways for a nonprofit to improve how it communicates with donors through technology.
Webcasts and video
These days, an average smartphone is capable of capturing pretty impressive video. Also, many operating systems come with some type of video editing software. Nonprofits should consider developing a video page for their website where they can share a lot of dynamic content. For instance, video content can come from a fundraiser, a volunteer outing or scheduled interviews.
Videos are also a great way to share donor, volunteer or community testimonials. Nonprofits need to highlight how their services have helped and inspired and others. Sending a positive message through blogs and video is much more effective than relying on negative framing. Don't highlight funding cuts or budget reductions, but rather draw attention to all the ways that the nonprofit is still improving the lives of others.
Content presented by First Nonprofit Group, the leading provider of state unemployment insurance solutions for 501(c)(3) nonprofit employers.
Working with Marshal Whittey at First Nonprofit has been a great experience. He handles our request as a priority and goes above and beyond to resolve any issues we have in a timely manner. Marshall follows through to the end and ensures our needs are met. He has been a great resource for LSC and our “go to” for any tax questions we may have. With LSC transitioning several facilities into one federal tax identification number, First Nonprofit was able to assist and provide guidance with best practices resolving claims to each entity. Additionally First Nonprofit provided knowledge (information materials) and one on one training to HRS group with best practices to handle claims state adjudicated, fraudulent claims, and appeals. And processing information in the First Nonprofit [unemployment claims] system allows for timely information can be collected.
My experience with FNP has been wonderful. Unemployment in general is quite confusing and FNP has simplified the process for us. Everyone we have reached out to or worked with has been very helpful and follows up to be sure we understand the information. I am so happy we made the switch to FNP!
First Nonprofit smoothed the unemployment perils for our organization during Covid. Without the ability to cap our UI exposure, we would not have been able to weather the storm. The program worked perfectly and we have come out of the pandemic ready to forge on. Thanks FNP!
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I would like to comment on my experience with FNP….to date our District has saved $1,000’s of dollars by being enrolled in the First Nonprofit program. My only regret is that we did not know about this method of paying unemployment tax years ago….as I had figured about five years
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