Nonprofits to increase use of social media marketing

July 18, 2013

Nonprofits to increase use of social media marketing

Many nonprofits don't have the marketing budgets to carry out several initiatives to build up their donor network and spread the word about the organization. This is why social media is a platform that board members and top decision-makers at nonprofits have used to relay the mission statement and breaking news at the organization. Investments in sites like Facebook and Twitter are expected to grow as a greater number of people join them and the Internet becomes increasingly accessible.

Advertising and marketing executives at organizations know the importance of social media and plan to spend more on the online platforms in the upcoming year. A new study conducted by staffing firm The Creative Group found 62 percent of respondents expect to increase the amount they invest in Facebook marketing in the next 12 months, while 48 percent said the same when referring to Twitter. Nonprofits that want to use their marketing budgets wisely must take note of the success the organization has had with social media platforms in the past.

"Today, there is a social media component to nearly every marketing campaign," said Donna Farrugia, executive director of The Creative Group.

Farraguia added the primary challenge in these campaigns is figuring out which channels make the most sense and what initiatives will help organizations engage a greater following.

Nonprofits can benefit from help with social strategies
While social media channels are fairly user-friendly, that doesn't mean that once nonprofits assign someone to manage their Facebook and Twitter presence it will be smooth sailing from then on. It takes the right personnel, as well as a lot of time and effort to build a social media strategy that will bring in a high return on investment.

"As organizations increase their social media investment, they seek professionals with experience planning, executing and measuring the success of social media activities," Farrugia said.

Start social strategies off on the right foot
Nonprofits that want to benefit from their use of social media need to have a solid marketing plan in place for the platforms they decide to use. Here are some tips provided by a blog post for Constant Contact that can help nonprofits organizations utilize social media to their maximum potential:

  • Take a lot of pictures: Photos get looked at more than written content on social media sites. By using pictures to tell a story, nonprofits have a better chance of getting people to follow along.
  • Show how donations are used: If people are going to donate to an organization, they at the very least want to see what their money is financing and what initiatives the nonprofits is leading to support its cause.
  • Try blogging: Blogs are fun, and can be an informal way to share a story or talk about something that is going on at the organization. Posts can be from volunteers, board members or donors who want to have something to talk about and post on social media.

Ready to chat?
Get in touch today to request a no-obligation savings evaluation.


The Ensight Skills Center has enjoyed working with First Nonprofit for several years. We are enrolled in their Unemployment Savings Program and although we have not required a lot of intervention, there have been a few times. I know others have dealt with the same problem of unemployment fraud over the last year and in our case, a call to First Nonprofit (they actually answer their phones) cleared up the issue. They also sent us a letter to send to all our employees telling them what they needed to do to prevent this in the future and protect themselves. What a relief! Over the years if I have questions or concerns, they are happy to listen, advise and help if they can. Another BIG advantage of using First Nonprofit is that all the money that is paid into the Unemployment Savings Program lives on my balance sheet as an asset. The money continues to be Ensight’s not the governments. First Nonprofit has certainly given me peace of mind.

Ensight Skills Center, Inc, Fort Collins, CO

Visually Impaired Preschool Services has been a client of First Non-Profit since it was first offered as a benefit of VisionServe Alliance. We completed a thorough evaluation of cash savings to our agency before taking advantage of this wonderful benefit and it has been a very wise decision. Our experience with the processes from accounting to claims have been professional, expeditious and easy.

Visually Impaired Preschool Services, Louisville, KY

NYCON members who use First Nonprofit’s programs enjoy enduring savings and improved efficiency. Our association knows that success, because from the beginning, we achieved the same great benefits. Great savings, seamless technology, and responsive service. NYCON highly recommends First Nonprofit’s remarkable unemployment solutions.

New York Council of Nonprofits, Albany, NY

It has been our sincere pleasure to maintain a strong, vibrant business partnership with First Nonprofit. We greatly admire their strong industry knowledge, technical expertise, constant professionalism, knowledgeable and dedicated staff. They are always extremely responsive, personable and provide us with the necessary guidance and recommendations on a numerous variety of employment scenarios. We are impressed with the accuracy of their employment decisions, integrity of their employees and efficiency of their claim handling. We greatly respect and value the consistent, impressive cost savings from the utilization of their outstanding services.


Thresholds, Chicago, IL

Because INCS advocates for the operating conditions that allow charter public schools to provide high quality public education, partnering with First Nonprofit was an easy decision. First Nonprofit’s unemployment programs provide our member schools two operating elements crucial to their ability to provide high quality public education: savings and budget certainty. Capable, committed teachers are the key to student success. By participating in the unemployment insurance savings plan, charter public schools gain peace of mind and are able to invest more money in their teachers.

Illinois Network of Charter Schools, Chicago, IL

Throughout our membership in the Unemployment Savings Program, First Nonprofit understood our demands, community dynamics, and the importance of seamless services; that allowed us to serve our constituents better.

Prevent Blindness America, Chicago, IL