Online Communication Tips For Nonprofits

June 23, 2017

Online Communication Tips For Nonprofits

Online Communication Tips (1)

As with any business, communication is key in keeping a donor base informed and engaged. Whether it’s on social media, through newsletters, or website, online communication is an important part of a marketing strategy. Here are a few tips on how to perfect online communications.

Feature social media follow icons at the top of your newsletter

Don’t make donors have to work to find you on social media. Prominently display follow icons at the top of your newsletter above any content and encourage donors to follow on social platforms. Also, don’t be shy with  calls-to-action. Encourage followers to like, comment, share, or retweet content with which they identify.

Use hashtags, but not too many

Use hashtags in posts and include them in profile bios to increase visibility and raise awareness. The purpose of hashtags is to encourage storytelling and conversation, but never use more than two hashtags per post.

Create social media graphics for EVERYTHING

It’s been proven that all kinds of media see a higher engagement rate online. Try putting your latest report or announcement in a graphic and see the different it makes in reaching donors.

Respond to feedback

It’s especially important to have a system in place on how to handle queries or complaints that you may receive via social media. Promptly responding to complaints shows that you care about the concerns of donors.

These are just a few tips to help you better communicate your content to your donors. Follow us on Twitter for the latest updates from First Nonprofit Group.

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Testimonials

Working with Marshal Whittey at First Nonprofit has been a great experience. He handles our request as a priority and goes above and beyond to resolve any issues we have in a timely manner. Marshall follows through to the end and ensures our needs are met. He has been a great resource for LSC and our “go to” for any tax questions we may have. With LSC transitioning several facilities into one federal tax identification number, First Nonprofit was able to assist and provide guidance with best practices resolving claims to each entity. Additionally First Nonprofit provided knowledge (information materials) and one on one training to HRS group with best practices to handle claims state adjudicated, fraudulent claims, and appeals. And processing information in the First Nonprofit [unemployment claims] system allows for timely information can be collected.

Lutheran Services Carolinas, Salisbury, NC

My experience with FNP has been wonderful. Unemployment in general is quite confusing and FNP has simplified the process for us. Everyone we have reached out to or worked with has been very helpful and follows up to be sure we understand the information. I am so happy we made the switch to FNP!

Stone Valley Community Charter School, Huntingdon, PA

First Nonprofit smoothed the unemployment perils for our organization during Covid. Without the ability to cap our UI exposure, we would not have been able to weather the storm. The program worked perfectly and we have come out of the pandemic ready to forge on. Thanks FNP!

Jewish Silicon Valley, Los Gatos, CA

My experience with the FNP has been fantastic. The idea of setting funds aside for the unemployment tax liability is a bedrock for nonprofit organizations like mine, namely ASHBA; what is even more advantageous is having the FNP as a custodian of those funds. 100% recommended!

American Saddlebred Horse & Breeders Association, Inc., Lexington, KY

I would like to comment on my experience with FNP….to date our District has saved $1,000’s of dollars by being enrolled in the First Nonprofit program. My only regret is that we did not know about this method of paying unemployment tax years ago….as I had figured about five years

ago, had we enrolled 15-20 years ago, we could have saved our small school district upwards of $500,000 in payments to IDES. Also we would have had a pretty hefty sum of money in our Reserve Account. Thankfully I attended a workshop hosted by First Nonprofit back in 2015 which got the ball rolling!

Beardstown Community Unit School District 15, Beardstown, IL

I have worked with the First Non-Profit Team for many years, and I appreciate the quick response and care that Cecilia and the team provides anytime I have questions. While there are other providers that may provide like services, First Nonprofit will always be my first choice! I appreciate you!

Innovative Services, Inc., Green Bay, WI

First Nonprofit has been easy to work with and makes the administrative process easier and smoother. We enjoy working with you.

Visually Impaired Preschool Services, Louisville, KY

Luckily for us, our interactions regarding any issues with staffing has been very minimal! I can say that all other interactions with regards to billing, 941 reporting, etc. have been extremely pleasant, accommodating and easy to work with. Kim Ghanayem is always prompt, professional and friendly. Thank you so much!

Neurologic Music Therapy Services of Arizona, Phoenix, AZ