June 23, 2017
As with any business, communication is key in keeping a donor base informed and engaged. Whether it’s on social media, through newsletters, or website, online communication is an important part of a marketing strategy. Here are a few tips on how to perfect online communications.
Don’t make donors have to work to find you on social media. Prominently display follow icons at the top of your newsletter above any content and encourage donors to follow on social platforms. Also, don’t be shy with calls-to-action. Encourage followers to like, comment, share, or retweet content with which they identify.
Use hashtags in posts and include them in profile bios to increase visibility and raise awareness. The purpose of hashtags is to encourage storytelling and conversation, but never use more than two hashtags per post.
It’s been proven that all kinds of media see a higher engagement rate online. Try putting your latest report or announcement in a graphic and see the different it makes in reaching donors.
It’s especially important to have a system in place on how to handle queries or complaints that you may receive via social media. Promptly responding to complaints shows that you care about the concerns of donors.
These are just a few tips to help you better communicate your content to your donors. Follow us on Twitter for the latest updates from First Nonprofit Group.
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We first started using First Nonprofit’s Unemployment Savings Program when we were a small startup nonprofit. We didn’t have an HR department and needed expertise in the event that an unemployment claim was made. We knew we were eligible to be a reimbursing employer, but weren’t sure how to navigate that process. They made it easy to set things up, plan for, and then manage claims when they came at a very reasonable cost. The amount of time and stress they’ve saved us dealing with all this has been worth way more than the cost. We’ve now grown to a large nonprofit and do have an HR department but have no plans to stop using their services. I highly recommend them to every nonprofit I come into contact with!
Throughout our membership in the Unemployment Savings Program, First Nonprofit understood our demands, community dynamics, and the importance of seamless services; that allowed us to serve our constituents better.
Because INCS advocates for the operating conditions that allow charter public schools to provide high quality public education, partnering with First Nonprofit was an easy decision. First Nonprofit’s unemployment programs provide our member schools two operating elements crucial to their ability to provide high quality public education: savings and budget certainty. Capable, committed teachers are the key to student success. By participating in the unemployment insurance savings plan, charter public schools gain peace of mind and are able to invest more money in their teachers.
It has been our sincere pleasure to maintain a strong, vibrant business partnership with First Nonprofit. We greatly admire their strong industry knowledge, technical expertise, constant professionalism, knowledgeable and dedicated staff. They are always extremely responsive, personable and provide us with the necessary guidance and recommendations on a numerous variety of employment scenarios.
NYCON members who use First Nonprofit’s programs enjoy enduring savings and improved efficiency. Our association knows that success, because from the beginning, we achieved the same great benefits. Great savings, seamless technology, and responsive service. NYCON highly recommends First Nonprofit’s remarkable unemployment solutions.
Visually Impaired Preschool Services has been a client of First Non-Profit since it was first offered as a benefit of VisionServe Alliance. We completed a thorough evaluation of cash savings to our agency before taking advantage of this wonderful benefit and it has been a very wise decision. Our experience with the processes from accounting to claims have been professional, expeditious and easy.
Luckily for us, our interactions regarding any issues with staffing has been very minimal! I can say that all other interactions with regards to billing, 941 reporting, etc. have been extremely pleasant, accommodating and easy to work with. Kim Ghanayem is always prompt, professional and friendly. Thank you so much!
First Nonprofit has been easy to work with and makes the administrative process easier and smoother. We enjoy working with you.