July 23, 2013
Many nonprofits have a stream of donations that come from a particular source they can count on. In the past, money may have come in strictly through the mail or at fundraising events, but now, a new study from The Chronicle of Philanthropy showed online donations are continuing to grow for today's organizations. Nonprofits that used Blackbaud, Network for Good and PayPal to accept funding increased their contributions from online donations by 14 percent between 2011 and 2012.
While online fundraising is still not their main source of donations, many nonprofit decision-makers are hopeful for the potential of Web-based donations in the future. Roughly three-quarters of respondents said their goal is for online donations to make up 10 percent of their total fundraising in the next few years. Currently, only about 2 percent of donations from private sources come via the Internet for the charities that took part in the survey.
"You talk to any nonprofit organization that relies on fundraising, and they'll tell you online monthly giving is the most reliable giving," said Scott Nilsen, vice president for development services of The Chronicle of Philanthropy. "They're the least likely ones to stop giving."
Last year was a big one for online giving. According to the Eleventy Marketing Group, individuals have grown more comfortable making donations over the Internet and social media is playing a large role in this.
Nonprofits need to be able to take advantage of the ease of online giving and make it simple for donor to send funds via the Web. Every online channel in which organizations have a presence should include an opportunity for people to give money.
The Ensight Skills Center has enjoyed working with First Nonprofit for several years. We are enrolled in their Unemployment Savings Program and although we have not required a lot of intervention, there have been a few times. I know others have dealt with the same problem of unemployment fraud over the last year and in our case, a call to First Nonprofit (they actually answer their phones) cleared up the issue. They also sent us a letter to send to all our employees telling them what they needed to do to prevent this in the future and protect themselves. What a relief! Over the years if I have questions or concerns, they are happy to listen, advise and help if they can. Another BIG advantage of using First Nonprofit is that all the money that is paid into the Unemployment Savings Program lives on my balance sheet as an asset. The money continues to be Ensight’s not the governments. First Nonprofit has certainly given me peace of mind.
Visually Impaired Preschool Services has been a client of First Non-Profit since it was first offered as a benefit of VisionServe Alliance. We completed a thorough evaluation of cash savings to our agency before taking advantage of this wonderful benefit and it has been a very wise decision. Our experience with the processes from accounting to claims have been professional, expeditious and easy.
NYCON members who use First Nonprofit’s programs enjoy enduring savings and improved efficiency. Our association knows that success, because from the beginning, we achieved the same great benefits. Great savings, seamless technology, and responsive service. NYCON highly recommends First Nonprofit’s remarkable unemployment solutions.
It has been our sincere pleasure to maintain a strong, vibrant business partnership with First Nonprofit. We greatly admire their strong industry knowledge, technical expertise, constant professionalism, knowledgeable and dedicated staff. They are always extremely responsive, personable and provide us with the necessary guidance and recommendations on a numerous variety of employment scenarios. We are impressed with the accuracy of their employment decisions, integrity of their employees and efficiency of their claim handling. We greatly respect and value the consistent, impressive cost savings from the utilization of their outstanding services.
Because INCS advocates for the operating conditions that allow charter public schools to provide high quality public education, partnering with First Nonprofit was an easy decision. First Nonprofit’s unemployment programs provide our member schools two operating elements crucial to their ability to provide high quality public education: savings and budget certainty. Capable, committed teachers are the key to student success. By participating in the unemployment insurance savings plan, charter public schools gain peace of mind and are able to invest more money in their teachers.
Throughout our membership in the Unemployment Savings Program, First Nonprofit understood our demands, community dynamics, and the importance of seamless services; that allowed us to serve our constituents better.