July 23, 2013
Many nonprofits have a stream of donations that come from a particular source they can count on. In the past, money may have come in strictly through the mail or at fundraising events, but now, a new study from The Chronicle of Philanthropy showed online donations are continuing to grow for today's organizations. Nonprofits that used Blackbaud, Network for Good and PayPal to accept funding increased their contributions from online donations by 14 percent between 2011 and 2012.
While online fundraising is still not their main source of donations, many nonprofit decision-makers are hopeful for the potential of Web-based donations in the future. Roughly three-quarters of respondents said their goal is for online donations to make up 10 percent of their total fundraising in the next few years. Currently, only about 2 percent of donations from private sources come via the Internet for the charities that took part in the survey.
"You talk to any nonprofit organization that relies on fundraising, and they'll tell you online monthly giving is the most reliable giving," said Scott Nilsen, vice president for development services of The Chronicle of Philanthropy. "They're the least likely ones to stop giving."
Last year was a big one for online giving. According to the Eleventy Marketing Group, individuals have grown more comfortable making donations over the Internet and social media is playing a large role in this.
Nonprofits need to be able to take advantage of the ease of online giving and make it simple for donor to send funds via the Web. Every online channel in which organizations have a presence should include an opportunity for people to give money.
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Throughout our membership in the Unemployment Savings Program, First Nonprofit understood our demands, community dynamics, and the importance of seamless services; that allowed us to serve our constituents better.
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The Ensight Skills Center has enjoyed working with First Nonprofit for several years. We are enrolled in their Unemployment Savings Program and although we have not required a lot of intervention, there have been a few times. I know others have dealt with the same problem of unemployment fraud over the last year and in our case, a call to First Nonprofit (they actually answer their phones) cleared up the issue. They also sent us a letter to send to all our employees telling them what they needed to do to prevent this in the future and protect themselves. What a relief! Over the years if I have questions or concerns, they are happy to listen, advise and help if they can. Another BIG advantage of using First Nonprofit is that all the money that is paid into the Unemployment Savings Program lives on my balance sheet as an asset. The money continues to be Ensight’s not the governments. First Nonprofit has certainly given me peace of mind.