September 17, 2015
According to Forbes.com, charitable giving grew by 4.9% in 2013 due to online giving. Another even more telling statistic is that millennials are reported to give an average of $481 to charitable causes annually, most choosing the option to give via their mobile phones on social media.
More nonprofits are embracing the idea of engaging supporters online for charitable donations to their organization. There are many proven tools nonprofits utilize to aid in their online fundraising efforts with great results. Here are 4 key online tools nonprofits should be using, as well as some best practices for fundraising success!
Best Practice: Create a “donate” button on every branded page of your organization’s website. Website and social media networks are powerful hubs when used wisely and can attract significant donations for an organization. Engage supporters on social media by consistently updating website content and sharing the information on available social media outlets.
Example: Facebook’s recently unveiled “Donate Now” call-to-action button for nonprofit brand pages.
Best Practice: Remember, millennials spend an average of $481 per year on charitable giving from mobile devices. Text to Donate is a tool best used when your organization is creating a fund-raising campaign that typically requests small dollar amounts from donors.
Example: The American Red Cross’ Text to Donate campaign for Haiti Relief in 2010
Best Practice: Get Personal! E-mail marketing is probably the most important tool for any nonprofit. Ever successful nonprofit fund-raising effort has a quarterly newsletter sent via e-mail (and additional versions in a .pdf and .jpg format to maximize sharing) to a mailing list of supporters and donors. Newsletter highlights about donors coupled with tributes are highly impactful. Let donors know about all the great work accomplished with their donated dollars! Be sure to include a “Donate” call-to-action within each newsletter and encourage existing donors to give even more!
Example: MailChimp for Nonprofits is the preferred e-mail marketing client for over 200,000 nonprofit organizations. The platform is simple, user and mobile friendly. MailChimp offers free and paid (discounted) plans for nonprofits. Another great option is Constant Contact, which offers up to a 30% discount for nonprofits with a prepay plan.
Best Practice: Another great way to raise money online is by offering clever merchandise. Create a great product(s) related to your cause that supporters will enjoy and which generates a buzz that fuels giving. Merchandise sales can be a great fundraising campaign on its own or done in conjunction with other functions and fundraising efforts.
Example: Cafepress.com is a site that allows you to design and sell your nonprofit merchandise with no upfront cost.
Whatever your methods to encourage giving, always remember to be consistent in message, grateful for any size donation, and open to new ideas for reaching willing donors.
Content presented by First Nonprofit Group, the leading provider of state unemployment insurance solutions for 501(c)(3) nonprofit employers
Working with Marshal Whittey at First Nonprofit has been a great experience. He handles our request as a priority and goes above and beyond to resolve any issues we have in a timely manner. Marshall follows through to the end and ensures our needs are met. He has been a great resource for LSC and our “go to” for any tax questions we may have. With LSC transitioning several facilities into one federal tax identification number, First Nonprofit was able to assist and provide guidance with best practices resolving claims to each entity. Additionally First Nonprofit provided knowledge (information materials) and one on one training to HRS group with best practices to handle claims state adjudicated, fraudulent claims, and appeals. And processing information in the First Nonprofit [unemployment claims] system allows for timely information can be collected.
My experience with FNP has been wonderful. Unemployment in general is quite confusing and FNP has simplified the process for us. Everyone we have reached out to or worked with has been very helpful and follows up to be sure we understand the information. I am so happy we made the switch to FNP!
First Nonprofit smoothed the unemployment perils for our organization during Covid. Without the ability to cap our UI exposure, we would not have been able to weather the storm. The program worked perfectly and we have come out of the pandemic ready to forge on. Thanks FNP!
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I would like to comment on my experience with FNP….to date our District has saved $1,000’s of dollars by being enrolled in the First Nonprofit program. My only regret is that we did not know about this method of paying unemployment tax years ago….as I had figured about five years
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