Polling contributors can help improve nonprofit effectiveness

July 16, 2014

Polling contributors can help improve nonprofit effectiveness

Asking questions to contributors can help nonprofit groups determine how to improve their fundraising efforts and streamline outreach tactics. Gathering background information about people who have decided to donate to a cause, as well as what motivated them to choose a specific charitable group, will help to inform future fundraising plans. Additionally, as NPEngage pointed out, adding a few questions about satisfaction post-giving can help a nonprofit determine where it's succeeding in creating an active community of donors while also highlighting areas that need improvement.

Nonprofits need to carefully organize these surveys, or else they will be viewed as a burden. Nonprofit Marketing Guide suggested staying away from questions asking for basic information that donors will assume an organization already has. In general, asking for a lot of information in a survey isn't always the best approach. Instead, charitable groups should use surveys to measure the effectiveness of their outreach efforts and collect information they don't already have in their databases.

NPEngage also suggested tying surveys around special events and other such occasions to encourage more responses. Having a survey accompany an invitation to a fundraiser is one approach that can improve response rates – especially if completing the survey is tied to registration. Polling donors is a great way to gather popular opinion and adjust strategies without having to do in-depth research into the nonprofit market. As long as organizations can figure out the best time to ask the right questions to their contributors, they will become more efficient.

Content presented by First Nonprofit Group, the leading provider of state unemployment insurance solutions for 501(c)(3) nonprofit employers.

single-post16461

Ready to chat?
Get in touch today to request a no-obligation savings evaluation.

Testimonials

NYCON members who use First Nonprofit’s programs enjoy enduring savings and improved efficiency. Our association knows that success, because from the beginning, we achieved the same great benefits. Great savings, seamless technology, and responsive service. NYCON highly recommends First Nonprofit’s remarkable unemployment solutions.

New York Council of Nonprofits, Albany, NY

We were introduced to First Nonprofit through another housing authority. In our analysis and comparison to what we were paying the State, our first year savings was $5,800 plus. We have been with them since the end of 2008 and I am glad we have been. I consider them an arm of our HR department.

Kankakee County Housing Authority, Kankakee, IL

Because INCS advocates for the operating conditions that allow charter public schools to provide high quality public education, partnering with First Nonprofit was an easy decision. First Nonprofit’s unemployment programs provide our member schools two operating elements crucial to their ability to provide high quality public education: savings and budget certainty. Capable, committed teachers are the key to student success. By participating in the unemployment insurance savings plan, charter public schools gain peace of mind and are able to invest more money in their teachers.

Illinois Network of Charter Schools

Throughout our membership in the Unemployment Savings Program, First Nonprofit understood our demands, community dynamics, and the importance of seamless services; that allowed us to serve our constituents better.

Hugh Parry, Retired President of Prevent Blindness America