Should your nonprofit participate in #GivingTuesday?

September 11, 2014

Should your nonprofit participate in #GivingTuesday?

A social media effort to encourage charitable contributions, #GivingTuesday, is an organization-neutral movement that focuses on giving back. The group's website highlights the broad-based nature of the event, which occurs around the Thanksgiving holiday as a response to consumer driven periods such as Black Friday and Cyber Monday. Nonprofit organizations can encourage participation in any number of ways, from standard one-time donations to ongoing pledges, as well as non-monetary contributions such as the commitment of volunteer hours and other resources. The flexibility allows many different types of nonprofit organizations to tailor the event toward their specific needs.

The holiday season has long been recognized as a time of increased giving, so participating in this wide-ranging event can have some significant positive impacts. Calling attention to the good work done by charitable groups and providing potential contributors with a reminder to participate during a time of increased consumer spending is a good way to tap into the feelings of the general public. Encouraging those who participate to share their experiences with the #GivingTuesday hashtag allows for nonprofits to organically increase awareness through the social media posts of contributors. This approach also gives participants a little bit of well-earned attention from their peers, something the majority of contributors will appreciate.

The Nonprofit Marketing Blog pointed out that nonprofits can use a variety of methods to get the most out of #GivingTuesday, based on individual needs and desires. There are some overarching best practices that can be used, such as kicking off an end-of-the-year campaign with a #GivingTuesday effort, but the type of contribution requested is left entirely up to individual organizations. Reviewing yearly goals and using #GivingTuesday to shore up some low numbers, whether through a focus on increasing total donor numbers or social media followers, can be a great approach.


Ready to chat?
Get in touch today to request a no-obligation savings evaluation.


NYCON members who use First Nonprofit’s programs enjoy enduring savings and improved efficiency. Our association knows that success, because from the beginning, we achieved the same great benefits. Great savings, seamless technology, and responsive service. NYCON highly recommends First Nonprofit’s remarkable unemployment solutions.

New York Council of Nonprofits, Albany, NY

It has been our sincere pleasure to maintain a strong, vibrant business partnership with First Nonprofit. We greatly admire their strong industry knowledge, technical expertise, constant professionalism, knowledgeable and dedicated staff. They are always extremely responsive, personable and provide us with the necessary guidance and recommendations on a numerous variety of employment scenarios. We are impressed with the accuracy of their employment decisions, integrity of their employees and efficiency of their claim handling. We greatly respect and value the consistent, impressive cost savings from the utilization of their outstanding services.


Thresholds, Chicago, IL

Because INCS advocates for the operating conditions that allow charter public schools to provide high quality public education, partnering with First Nonprofit was an easy decision. First Nonprofit’s unemployment programs provide our member schools two operating elements crucial to their ability to provide high quality public education: savings and budget certainty. Capable, committed teachers are the key to student success. By participating in the unemployment insurance savings plan, charter public schools gain peace of mind and are able to invest more money in their teachers.

Illinois Network of Charter Schools

Throughout our membership in the Unemployment Savings Program, First Nonprofit understood our demands, community dynamics, and the importance of seamless services; that allowed us to serve our constituents better.

Hugh Parry, Retired President of Prevent Blindness America