Social media helps nonprofits spread the word about events

April 29, 2013

Social media helps nonprofits spread the word about events

Social media is a great tool for nonprofits to spread the word about their cause and upcoming fundraising events. However, it's important to not trust interns or volunteers with little networking experience with the role of posting about significant happenings at the organization. One of the key decision makers with a real stake in the operations should take the lead on interacting with donors, fans and anyone else who is interacting with the nonprofit on social media.

Nonetheless, social media can have some real advantages when it comes to putting on events, and a recently created infographic by Eventility outlined some the ways nonprofits can boost interest in their events through the online platforms. They include: 

  1. Who's coming? When promoting a nonprofit event on social media sites, there are certain platforms that allow users to ask their followers and friends to RSVP. While these answers might not be completely accurate, it's good to get an idea of who may be coming to the event.
  2. Are people sharing? After friends and followers have clicked to attend the event on social media, there is often an option that allows followers to tell other users they are going to the event on their personal pages. This option will not only help spread the word about the event, but it will also promote the nonprofit and its causes among people who may have never seen them before.
  3. What's happening? Some people who are iffy about whether they want to attend an event can learn on social media about what is going on at the event and any special guests they may be in attendance. This can help influence decisions among potential attendees.

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