June 30, 2014
A great story is one of the unique advantages nonprofits have in their fundraising efforts. While businesses can provide customer testimonials and highlight positive reviews, these often don't compare to the energy of a well-crafted message from a nonprofit. The power of a story about a specific person helped by a charitable organization's program or the positive results of volunteer efforts in a local community are among the most powerful messages that potential contributors will hear. Organizations need to make sure they're crafting relatable and engaging messages that utilize the potential of an emotional response to its fullest. Here are a few pieces of advice for incorporating emotions into nonprofit storytelling:
Content presented by First Nonprofit Group, the leading provider of state unemployment insurance solutions for 501(c)(3) nonprofit employers.
NYCON members who use First Nonprofit’s programs enjoy enduring savings and improved efficiency. Our association knows that success, because from the beginning, we achieved the same great benefits. Great savings, seamless technology, and responsive service. NYCON highly recommends First Nonprofit’s remarkable unemployment solutions.
We were introduced to First Nonprofit through another housing authority. In our analysis and comparison to what we were paying the State, our first year savings was $5,800 plus. We have been with them since the end of 2008 and I am glad we have been. I consider them an arm of our HR department.
Because INCS advocates for the operating conditions that allow charter public schools to provide high quality public education, partnering with First Nonprofit was an easy decision. First Nonprofit’s unemployment programs provide our member schools two operating elements crucial to their ability to provide high quality public education: savings and budget certainty. Capable, committed teachers are the key to student success. By participating in the unemployment insurance savings plan, charter public schools gain peace of mind and are able to invest more money in their teachers.
Throughout our membership in the Unemployment Savings Program, First Nonprofit understood our demands, community dynamics, and the importance of seamless services; that allowed us to serve our constituents better.