August 27, 2014
The success of the ALS Association's Ice Bucket Challenge, the social media phenomenon where individuals are nominated and have to douse themselves with ice-cold water, give to the charity or, ideally, do both, is inspiring a lot of conversation. The challenge has been successful in terms of both raising awareness for ALS – amyotrophic lateral sclerosis, commonly called Lou Gehrig's Disease – and in generating donations as well. The ALS association has raised approximately $22.9 million in less than a month, according to CBS Boston, thanks to the viral nature of the challenge and its popularity on social networks. In the same time period in 2013, the ALS Association raised about $1.9 million.
The staggering increase in overall donations and of general awareness means it's difficult to criticize the campaign. There are reservations about participants choosing to douse themselves instead of donating, which is a choice that's condoned by the ALS Association. Of course, the nonprofit would prefer to increase contributions as well as awareness, but growing at least one of these two important resources is better than none.
So how can nonprofits create a campaign along the same lines? The Nonprofit Marketing Blog highlighted a few of the components that made the effort so successful. The social nature of the challenge, both in terms of sharing on Facebook and connecting with others is obviously important. The ability to challenge others ties into this. The novelty of the challenge has also played a big part, as well as the seasonally appropriate idea of cooling one's self with a bucket of ice water. The simplicity and consistency of the challenge also make it an easily spread concept. These are all qualities that can be incorporated into other nonprofits' efforts to raise funds and awareness. While a mimic campaign may not be as big a success as the Ice Bucket Challenge, using similar techniques will improve chances for greater success.
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Working with Marshal Whittey at First Nonprofit has been a great experience. He handles our request as a priority and goes above and beyond to resolve any issues we have in a timely manner. Marshall follows through to the end and ensures our needs are met. He has been a great resource for LSC and our “go to” for any tax questions we may have. With LSC transitioning several facilities into one federal tax identification number, First Nonprofit was able to assist and provide guidance with best practices resolving claims to each entity. Additionally First Nonprofit provided knowledge (information materials) and one on one training to HRS group with best practices to handle claims state adjudicated, fraudulent claims, and appeals. And processing information in the First Nonprofit [unemployment claims] system allows for timely information can be collected.
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I would like to comment on my experience with FNP….to date our District has saved $1,000’s of dollars by being enrolled in the First Nonprofit program. My only regret is that we did not know about this method of paying unemployment tax years ago….as I had figured about five years
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