Social media helps nonprofits spread the word about events

April 29, 2013

Social media helps nonprofits spread the word about events

Social media is a great tool for nonprofits to spread the word about their cause and upcoming fundraising events. However, it's important to not trust interns or volunteers with little networking experience with the role of posting about significant happenings at the organization. One of the key decision makers with a real stake in the operations should take the lead on interacting with donors, fans and anyone else who is interacting with the nonprofit on social media.

Nonetheless, social media can have some real advantages when it comes to putting on events, and a recently created infographic by Eventility outlined some the ways nonprofits can boost interest in their events through the online platforms. They include: 

  1. Who's coming? When promoting a nonprofit event on social media sites, there are certain platforms that allow users to ask their followers and friends to RSVP. While these answers might not be completely accurate, it's good to get an idea of who may be coming to the event.
  2. Are people sharing? After friends and followers have clicked to attend the event on social media, there is often an option that allows followers to tell other users they are going to the event on their personal pages. This option will not only help spread the word about the event, but it will also promote the nonprofit and its causes among people who may have never seen them before.
  3. What's happening? Some people who are iffy about whether they want to attend an event can learn on social media about what is going on at the event and any special guests they may be in attendance. This can help influence decisions among potential attendees.

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We first started using First Nonprofit’s Unemployment Savings Program when we were a small startup nonprofit.  We didn’t have an HR department and needed expertise in the event that an unemployment claim was made.  We knew we were eligible to be a reimbursing employer, but weren’t sure how to navigate that process.  They made it easy to set things up, plan for, and then manage claims when they came at a very reasonable cost. The amount of time and stress they’ve saved us dealing with all this has been worth way more than the cost.  We’ve now grown to a large nonprofit and do have an HR department but have no plans to stop using their services.  I highly recommend them to every nonprofit I come into contact with!


Throughout our membership in the Unemployment Savings Program, First Nonprofit understood our demands, community dynamics, and the importance of seamless services; that allowed us to serve our constituents better.

Prevent Blindness America, Chicago, IL

Because INCS advocates for the operating conditions that allow charter public schools to provide high quality public education, partnering with First Nonprofit was an easy decision. First Nonprofit’s unemployment programs provide our member schools two operating elements crucial to their ability to provide high quality public education: savings and budget certainty. Capable, committed teachers are the key to student success. By participating in the unemployment insurance savings plan, charter public schools gain peace of mind and are able to invest more money in their teachers.

Illinois Network of Charter Schools, Chicago, IL

It has been our sincere pleasure to maintain a strong, vibrant business partnership with First Nonprofit. We greatly admire their strong industry knowledge, technical expertise, constant professionalism, knowledgeable and dedicated staff. They are always extremely responsive, personable and provide us with the necessary guidance and recommendations on a numerous variety of employment scenarios.

Thresholds, Chicago, IL

NYCON members who use First Nonprofit’s programs enjoy enduring savings and improved efficiency. Our association knows that success, because from the beginning, we achieved the same great benefits. Great savings, seamless technology, and responsive service. NYCON highly recommends First Nonprofit’s remarkable unemployment solutions.

New York Council of Nonprofits, Albany, NY

Visually Impaired Preschool Services has been a client of First Non-Profit since it was first offered as a benefit of VisionServe Alliance. We completed a thorough evaluation of cash savings to our agency before taking advantage of this wonderful benefit and it has been a very wise decision. Our experience with the processes from accounting to claims have been professional, expeditious and easy.

Visually Impaired Preschool Services, Louisville, KY

Luckily for us, our interactions regarding any issues with staffing has been very minimal! I can say that all other interactions with regards to billing, 941 reporting, etc. have been extremely pleasant, accommodating and easy to work with. Kim Ghanayem is always prompt, professional and friendly. Thank you so much!

Neurologic Music Therapy Services of Arizona, Phoenix, AZ

First Nonprofit has been easy to work with and makes the administrative process easier and smoother. We enjoy working with you.

Visually Impaired Preschool Services, Louisville, KY