June 14, 2013
Nonprofits are constantly looking for ways to attract more donors and followers, but aren't quite sure which initiatives will bring about the highest return on investment. The answer may lie in using video in email marketing efforts. According to a study conducted by market research firm The Relevancy Group, one-quarter of marketing executives said email strategists at their organizations are currently using video in email. These respondents are able to achieve monthly revenues that are 40 percent higher than those who aren't taking advantage of video.
Video integration has several benefits
When organizations use email marketing strategies, they want readership to increase and to see higher levels of traffic to their website or online presence, which could both experience an added boost from integrating email. A infographic from VideoExplainers reported nearly 54 percent of respondents to a survey said their emails embedded with videos could improve click-through and conversion rates, roughly 37 percent believe these messages could improve their organization's overall image and 34 percent stated loyalty among followers may improve.
Nonprofits that are integrating video into their emails to followers, donors and others interested in the organization should also be sure that that these emails are optimized for mobile devices. A report from Email Analytics conduced in March said roughly 43 percent of all email is now first opened on smartphones and tablets.
"Online videos are exploding in popularity while smartphones compete with desktops and laptops as a video delivery device, presenting a huge opportunity to stream video in email and other message formats," said Dan Forootan, president of StreamSend Email Marketing.
Online video growing in popularity
It is constantly becoming easier to view video clips on the Internet and YouTube is leading the way. This is why creating a YouTube channel may be a smart move for nonprofits, as it could help spread the word about the organization. Here are some statistics produced by YouTube that show just how popular online video sharing has become:
Ready to chat? Get in touch today to request a no-obligation savings evaluation.
First Nonprofit has saved us so much money over the state’s program. We had one little glitch with the state recently and we contacted FNP immediately. FNP staff called us back immediately and moved to remedy the problem.
First Nonprofit has been a great partner. They have helped us saved hundreds of thousands of dollars! They have awesome resources for our nonprofit organization. Thanks for the partnership.
Life is certainly busy these days but having business partners like First Nonprofit has made some of the process hassle free. We have worked with this team for years. When we changed payroll systems, they outlined every step. I think this team is terrific and I know they get the job done! Thank you, Cruz, to all the team at FNP.
FNP has helped our agency to save thousands of dollars every year on our unemployment coverage. The service is phenomenal, and we are thankful to their team as our partner. My experience working with Marshall on the advocacy around UE for nonprofits was also a highlight as someone who teaches advocacy and lobbying for nonprofits. Really, your whole team is top shelf, so thank YOU!
Chicago Children’s Theatre has greatly benefited from our partnership with First Nonprofit, and I have always enjoyed working with the staff on our filings and any complicated questions. I would not hesitate to recommend First Nonprofit to fellow nonprofits. We’re very happy customers.
FNP is a great resource for Daniel Kids. To have a TPA that we can count on to take point on not only managing our unemployment claims, but to support and guide any protest hearing, is invaluable. All the professional support staff we have worked with have been excellent, very knowledgeable and responsive. We are grateful for the help and support, thank you.
When I first began in my position at my organization, I hadn’t had experience working with a company like FNP. The staff was so patient and helpful in helping to explain the benefits of First Nonprofit. Anytime I reach out with a question I receive a quick, clear, and thorough response. I’m so thankful that we decided to partner with FNP. Their excellence in customer service, coupled with their variety of packages frees us up to truly serve our staff and community with a peace of mind knowing that our organization is protected against unanticipated unemployment insurance expenses.
First Nonprofit gets an A+ in my book. You are so easy to work with & very knowledgeable! Whether it is my quarterly correspondence with Kim or my random interactions with Dawn about a bond … I am so pleased that I get to work with such a helpful company. Thank you!