Americans may be getting harder to reach on social media

July 3, 2013

Americans may be getting harder to reach on social media

Many nonprofits have limited options for their marketing initiatives, and social media is an integral part of how they can grow their following on the Internet. However, it's more important than ever to keep content fresh and engaging, as a recent study conducted by consumer research company E-Score showed some people are growing tired of the online platforms.

Americans are having less fun on social media
In fact, the survey revealed that, on average, broadcast, cable and print ads are considered twice as trustworthy as strategies on social media, while just Facebook and Yelp have appeal ratings of 50 percent or higher. For instance, just 18 percent of the approximately 92 million users on Twitter are happy with the site, while less than one-quarter of the 64 million people on LinkedIn enjoy the platform.

"During the past five years, the role of social media has shifted from a leisure activity to an integral and, at times, mandatory, part of our lives," said Gerry Philpott, president of E-Poll Market Research. "Despite this, consumers continue to place the majority of their trust in traditional media brands and advertisers should consider the environment in which they choose to put their dollars."

Construct a campaign that attracts donors
Many nonprofits may have a social media presence on several sites but fail to create campaigns to get more people interested in their mission. While it may not be easy to generate a great deal of donations through social media ventures, Mashable has some tips decision-makers at nonprofits can use to get more people to learn about an organization's cause.

  • Convey a powerful message: While nonprofits throughout the world have raised money for almost any good cause, the one that leaves a lasting impression on people usually gets the most support. Organizations should be sure potential donors can develop a deep connection to the overall mission of their campaign.
  • Work with the right partners: Nonprofits often team up with businesses, sponsors or other entities to gain support for their cause. However, it's imperative nonprofits choose wisely and ensure that the organizations they are involved with have backed in the past or have a strong record of philanthropy.
  • Invest in cost-efficient strategies: Organizations need to learn how people who show the most interest in their cause are spending the most time. For example, if a great deal of Facebook users have expressed their willingness to donate, it may be wise to look into Facebook ads or sponsored posts that will show up in people's news feeds.

The key to taking advantage of social media to gain support for a campaign is keeping content current and showing potential donors that their funds can go a long way in helping others. Many people invest in nonprofits to make a difference, and sites like Facebook and Twitter can show them just how their donations will be used.


Ready to chat?
Get in touch today to request a no-obligation savings evaluation.


CCSCT was approached by First NonProfit to discuss its Unemployment Savings Program and ways the program could significantly reduce the amount of unemployment taxes we were paying. At the time, our agency was paying approximately $80,000 per year. First NonProfit conducted an analysis to determine if making the switch would be in our best interest, and it clearly was based on our circumstances. The first year on the program, CCSCT saw a 70% reduction in its unemployment costs and each year, continues to experience further reductions as a result of having minimal claims. Some additional benefits of the program including having a fixed annual cost, an interest-baring reserve account, professional unemployment claims management and representation at all unemployment hearings. This has been one of the best decisions we have made.

Community Council of South Central Texas, Inc., Seguin, TX

We first started using First Nonprofit’s Unemployment Savings Program when we were a small startup nonprofit.  We didn’t have an HR department and needed expertise in the event that an unemployment claim was made.  We knew we were eligible to be a reimbursing employer, but weren’t sure how to navigate that process.  They made it easy to set things up, plan for, and then manage claims when they came at a very reasonable cost. The amount of time and stress they’ve saved us dealing with all this has been worth way more than the cost.  We’ve now grown to a large nonprofit and do have an HR department but have no plans to stop using their services.  I highly recommend them to every nonprofit I come into contact with!


Throughout our membership in the Unemployment Savings Program, First Nonprofit understood our demands, community dynamics, and the importance of seamless services; that allowed us to serve our constituents better.

Prevent Blindness America, Chicago, IL

Because INCS advocates for the operating conditions that allow charter public schools to provide high quality public education, partnering with First Nonprofit was an easy decision. First Nonprofit’s unemployment programs provide our member schools two operating elements crucial to their ability to provide high quality public education: savings and budget certainty. Capable, committed teachers are the key to student success. By participating in the unemployment insurance savings plan, charter public schools gain peace of mind and are able to invest more money in their teachers.

Illinois Network of Charter Schools, Chicago, IL

It has been our sincere pleasure to maintain a strong, vibrant business partnership with First Nonprofit. We greatly admire their strong industry knowledge, technical expertise, constant professionalism, knowledgeable and dedicated staff. They are always extremely responsive, personable and provide us with the necessary guidance and recommendations on a numerous variety of employment scenarios.

Thresholds, Chicago, IL

NYCON members who use First Nonprofit’s programs enjoy enduring savings and improved efficiency. Our association knows that success, because from the beginning, we achieved the same great benefits. Great savings, seamless technology, and responsive service. NYCON highly recommends First Nonprofit’s remarkable unemployment solutions.

New York Council of Nonprofits, Albany, NY

Visually Impaired Preschool Services has been a client of First Non-Profit since it was first offered as a benefit of VisionServe Alliance. We completed a thorough evaluation of cash savings to our agency before taking advantage of this wonderful benefit and it has been a very wise decision. Our experience with the processes from accounting to claims have been professional, expeditious and easy.

Visually Impaired Preschool Services, Louisville, KY

Luckily for us, our interactions regarding any issues with staffing has been very minimal! I can say that all other interactions with regards to billing, 941 reporting, etc. have been extremely pleasant, accommodating and easy to work with. Kim Ghanayem is always prompt, professional and friendly. Thank you so much!

Neurologic Music Therapy Services of Arizona, Phoenix, AZ