July 3, 2013
Many nonprofits have limited options for their marketing initiatives, and social media is an integral part of how they can grow their following on the Internet. However, it's more important than ever to keep content fresh and engaging, as a recent study conducted by consumer research company E-Score showed some people are growing tired of the online platforms.
Americans are having less fun on social media
In fact, the survey revealed that, on average, broadcast, cable and print ads are considered twice as trustworthy as strategies on social media, while just Facebook and Yelp have appeal ratings of 50 percent or higher. For instance, just 18 percent of the approximately 92 million users on Twitter are happy with the site, while less than one-quarter of the 64 million people on LinkedIn enjoy the platform.
"During the past five years, the role of social media has shifted from a leisure activity to an integral and, at times, mandatory, part of our lives," said Gerry Philpott, president of E-Poll Market Research. "Despite this, consumers continue to place the majority of their trust in traditional media brands and advertisers should consider the environment in which they choose to put their dollars."
Construct a campaign that attracts donors
Many nonprofits may have a social media presence on several sites but fail to create campaigns to get more people interested in their mission. While it may not be easy to generate a great deal of donations through social media ventures, Mashable has some tips decision-makers at nonprofits can use to get more people to learn about an organization's cause.
The key to taking advantage of social media to gain support for a campaign is keeping content current and showing potential donors that their funds can go a long way in helping others. Many people invest in nonprofits to make a difference, and sites like Facebook and Twitter can show them just how their donations will be used.
Ready to chat? Get in touch today to request a no-obligation savings evaluation.
First Nonprofit has saved us so much money over the state’s program. We had one little glitch with the state recently and we contacted FNP immediately. FNP staff called us back immediately and moved to remedy the problem.
First Nonprofit has been a great partner. They have helped us saved hundreds of thousands of dollars! They have awesome resources for our nonprofit organization. Thanks for the partnership.
Life is certainly busy these days but having business partners like First Nonprofit has made some of the process hassle free. We have worked with this team for years. When we changed payroll systems, they outlined every step. I think this team is terrific and I know they get the job done! Thank you, Cruz, to all the team at FNP.
FNP has helped our agency to save thousands of dollars every year on our unemployment coverage. The service is phenomenal, and we are thankful to their team as our partner. My experience working with Marshall on the advocacy around UE for nonprofits was also a highlight as someone who teaches advocacy and lobbying for nonprofits. Really, your whole team is top shelf, so thank YOU!
Chicago Children’s Theatre has greatly benefited from our partnership with First Nonprofit, and I have always enjoyed working with the staff on our filings and any complicated questions. I would not hesitate to recommend First Nonprofit to fellow nonprofits. We’re very happy customers.
FNP is a great resource for Daniel Kids. To have a TPA that we can count on to take point on not only managing our unemployment claims, but to support and guide any protest hearing, is invaluable. All the professional support staff we have worked with have been excellent, very knowledgeable and responsive. We are grateful for the help and support, thank you.
When I first began in my position at my organization, I hadn’t had experience working with a company like FNP. The staff was so patient and helpful in helping to explain the benefits of First Nonprofit. Anytime I reach out with a question I receive a quick, clear, and thorough response. I’m so thankful that we decided to partner with FNP. Their excellence in customer service, coupled with their variety of packages frees us up to truly serve our staff and community with a peace of mind knowing that our organization is protected against unanticipated unemployment insurance expenses.
First Nonprofit gets an A+ in my book. You are so easy to work with & very knowledgeable! Whether it is my quarterly correspondence with Kim or my random interactions with Dawn about a bond … I am so pleased that I get to work with such a helpful company. Thank you!