July 5, 2013
Nonprofits have fundraising goals, but with a volatile economy and recent natural disasters, it can be difficult to foresee how much money an organization will be able to bring in each year. It's important nonprofits that make it as easy as possible for potential donors to contribute to the organization. Below are some tips that can be used to improve online fundraising:
Use thought-provoking images
Simply asking people to donate on the nonprofit's website will certainly be less effective then more developed initiatives. A better strategy is to use pictures, graphics and illustrations that are relevant to the cause the organization is based upon. When a visual is able to draw on someone's emotions, Americans are much more likely to contribute to the nonprofit.
Show where donations will go
Many people don't like to part with their money unless they know where it is going. This is something decision-makers at nonprofits have to consider and integrate into their Web presence. For example, saying an $100 donation will save a certain amount of animals or $200 can provide shelter for a specific number of children will surely make it more likely that people will want to help. It's also important to emphasize that even if a contribution isn't sizable, every last bit is good for the organization.
Make donating as easy as possible
Potential donors who stumble across a organization's site may not have a lot of time to fill out a bunch of forms to contribute. Nonprofits must make it simple to donate; people want an experience where it could take just a few clicks and then add payment information. The easier it is to help, the more people will take the time to do so.
First Nonprofit has saved us so much money over the state’s program. We had one little glitch with the state recently and we contacted FNP immediately. FNP staff called us back immediately and moved to remedy the problem.
First Nonprofit has been a great partner. They have helped us saved hundreds of thousands of dollars! They have awesome resources for our nonprofit organization. Thanks for the partnership.
Life is certainly busy these days but having business partners like First Nonprofit has made some of the process hassle free. We have worked with this team for years. When we changed payroll systems, they outlined every step. I think this team is terrific and I know they get the job done! Thank you, Cruz, to all the team at FNP.
FNP has helped our agency to save thousands of dollars every year on our unemployment coverage. The service is phenomenal, and we are thankful to their team as our partner. My experience working with Marshall on the advocacy around UE for nonprofits was also a highlight as someone who teaches advocacy and lobbying for nonprofits. Really, your whole team is top shelf, so thank YOU!
Chicago Children’s Theatre has greatly benefited from our partnership with First Nonprofit, and I have always enjoyed working with the staff on our filings and any complicated questions. I would not hesitate to recommend First Nonprofit to fellow nonprofits. We’re very happy customers.
FNP is a great resource for Daniel Kids. To have a TPA that we can count on to take point on not only managing our unemployment claims, but to support and guide any protest hearing, is invaluable. All the professional support staff we have worked with have been excellent, very knowledgeable and responsive. We are grateful for the help and support, thank you.
When I first began in my position at my organization, I hadn’t had experience working with a company like FNP. The staff was so patient and helpful in helping to explain the benefits of First Nonprofit. Anytime I reach out with a question I receive a quick, clear, and thorough response. I’m so thankful that we decided to partner with FNP. Their excellence in customer service, coupled with their variety of packages frees us up to truly serve our staff and community with a peace of mind knowing that our organization is protected against unanticipated unemployment insurance expenses.
First Nonprofit gets an A+ in my book. You are so easy to work with & very knowledgeable! Whether it is my quarterly correspondence with Kim or my random interactions with Dawn about a bond … I am so pleased that I get to work with such a helpful company. Thank you!