Nonprofits to increase use of social media marketing

July 18, 2013

Nonprofits to increase use of social media marketing

Many nonprofits don't have the marketing budgets to carry out several initiatives to build up their donor network and spread the word about the organization. This is why social media is a platform that board members and top decision-makers at nonprofits have used to relay the mission statement and breaking news at the organization. Investments in sites like Facebook and Twitter are expected to grow as a greater number of people join them and the Internet becomes increasingly accessible.

Advertising and marketing executives at organizations know the importance of social media and plan to spend more on the online platforms in the upcoming year. A new study conducted by staffing firm The Creative Group found 62 percent of respondents expect to increase the amount they invest in Facebook marketing in the next 12 months, while 48 percent said the same when referring to Twitter. Nonprofits that want to use their marketing budgets wisely must take note of the success the organization has had with social media platforms in the past.

"Today, there is a social media component to nearly every marketing campaign," said Donna Farrugia, executive director of The Creative Group.

Farraguia added the primary challenge in these campaigns is figuring out which channels make the most sense and what initiatives will help organizations engage a greater following.

Nonprofits can benefit from help with social strategies
While social media channels are fairly user-friendly, that doesn't mean that once nonprofits assign someone to manage their Facebook and Twitter presence it will be smooth sailing from then on. It takes the right personnel, as well as a lot of time and effort to build a social media strategy that will bring in a high return on investment.

"As organizations increase their social media investment, they seek professionals with experience planning, executing and measuring the success of social media activities," Farrugia said.

Start social strategies off on the right foot
Nonprofits that want to benefit from their use of social media need to have a solid marketing plan in place for the platforms they decide to use. Here are some tips provided by a blog post for Constant Contact that can help nonprofits organizations utilize social media to their maximum potential:

  • Take a lot of pictures: Photos get looked at more than written content on social media sites. By using pictures to tell a story, nonprofits have a better chance of getting people to follow along.
  • Show how donations are used: If people are going to donate to an organization, they at the very least want to see what their money is financing and what initiatives the nonprofits is leading to support its cause.
  • Try blogging: Blogs are fun, and can be an informal way to share a story or talk about something that is going on at the organization. Posts can be from volunteers, board members or donors who want to have something to talk about and post on social media.

Ready to chat?
Get in touch today to request a no-obligation savings evaluation.


CCSCT was approached by First NonProfit to discuss its Unemployment Savings Program and ways the program could significantly reduce the amount of unemployment taxes we were paying. At the time, our agency was paying approximately $80,000 per year. First NonProfit conducted an analysis to determine if making the switch would be in our best interest, and it clearly was based on our circumstances. The first year on the program, CCSCT saw a 70% reduction in its unemployment costs and each year, continues to experience further reductions as a result of having minimal claims. Some additional benefits of the program including having a fixed annual cost, an interest-baring reserve account, professional unemployment claims management and representation at all unemployment hearings. This has been one of the best decisions we have made.

Community Council of South Central Texas, Inc., Seguin, TX

We first started using First Nonprofit’s Unemployment Savings Program when we were a small startup nonprofit.  We didn’t have an HR department and needed expertise in the event that an unemployment claim was made.  We knew we were eligible to be a reimbursing employer, but weren’t sure how to navigate that process.  They made it easy to set things up, plan for, and then manage claims when they came at a very reasonable cost. The amount of time and stress they’ve saved us dealing with all this has been worth way more than the cost.  We’ve now grown to a large nonprofit and do have an HR department but have no plans to stop using their services.  I highly recommend them to every nonprofit I come into contact with!


Throughout our membership in the Unemployment Savings Program, First Nonprofit understood our demands, community dynamics, and the importance of seamless services; that allowed us to serve our constituents better.

Prevent Blindness America, Chicago, IL

Because INCS advocates for the operating conditions that allow charter public schools to provide high quality public education, partnering with First Nonprofit was an easy decision. First Nonprofit’s unemployment programs provide our member schools two operating elements crucial to their ability to provide high quality public education: savings and budget certainty. Capable, committed teachers are the key to student success. By participating in the unemployment insurance savings plan, charter public schools gain peace of mind and are able to invest more money in their teachers.

Illinois Network of Charter Schools, Chicago, IL

It has been our sincere pleasure to maintain a strong, vibrant business partnership with First Nonprofit. We greatly admire their strong industry knowledge, technical expertise, constant professionalism, knowledgeable and dedicated staff. They are always extremely responsive, personable and provide us with the necessary guidance and recommendations on a numerous variety of employment scenarios.

Thresholds, Chicago, IL

NYCON members who use First Nonprofit’s programs enjoy enduring savings and improved efficiency. Our association knows that success, because from the beginning, we achieved the same great benefits. Great savings, seamless technology, and responsive service. NYCON highly recommends First Nonprofit’s remarkable unemployment solutions.

New York Council of Nonprofits, Albany, NY

Visually Impaired Preschool Services has been a client of First Non-Profit since it was first offered as a benefit of VisionServe Alliance. We completed a thorough evaluation of cash savings to our agency before taking advantage of this wonderful benefit and it has been a very wise decision. Our experience with the processes from accounting to claims have been professional, expeditious and easy.

Visually Impaired Preschool Services, Louisville, KY

Luckily for us, our interactions regarding any issues with staffing has been very minimal! I can say that all other interactions with regards to billing, 941 reporting, etc. have been extremely pleasant, accommodating and easy to work with. Kim Ghanayem is always prompt, professional and friendly. Thank you so much!

Neurologic Music Therapy Services of Arizona, Phoenix, AZ