August 1, 2013
For all the good nonprofits do throughout the year, they need a place where they can tell stories about volunteering experiences, share information about upcoming events and spread knowledge about their mission. These are just a few examples of the types of articles that can be a part of a nonprofit's content marketing strategy. Efforts to publish blogs, newsletters and general articles are growing in popularity across the country. Forty-nine percent of marketers who participated in digital marketing company IMN's recent study said they currently have a formal content marketing strategy in place.
Newsletters are a popular choice
Nonprofits often struggle to inform the public about what is going on within their organization. A recent article for Content Marketing World stated its a good idea to share engaging stories that can compel readers to learn more about the nonprofit. By sending out newsletters featuring the exciting things that happened recently at the organization, marketers may be draw in a bigger following. The IMN survey showed about two in three marketers share content through newsletters, and 51 percent send out informational mailings on a monthly basis.
Nonprofits that are worried about including content they have used on the blog or distributed via social media platforms should know it can be a good idea to repurpose content. Michele Linn, content development director at the Content Marketing Institute, said many organizations have different strategies in place for their online platforms, but she doesn't see a problem with sharing the same information on a few different marketing mediums.
"This doesn't mean using the same content in every channel but reimagining it so it is applicable to that channel and that audience," Linn said.
Blogs can attract a large audience
Newsletters are one way to catch the eye of donors and local businesses interested in getting involved with nonprofits, but blogs can be equally effective. Usually less formal than newsletters, blogs can cover a wide range of topics and have several authors. For example, if the organization just put on a fundraising event, it may be a good idea to ask an attendee to write about his or her experience. According to Content Marketing World, staff members and donors can also try their hand a writing a blog post. Regularly updating blogs with interesting information from different people associated with the nonprofit is part of a strong content marketing strategy.
Look outside the box for other types of content
While content distributed by nonprofits usually includes newsletters, blogs and shared news, an article for Mashable suggested organizations take advantage of technological innovations to expand their breadth of content. Custom magazines, webcasts and webinars, podcasts, video, e-books, research reports and email are other ideas marketers can use when creating their editorial calendar for the remainder of the year. By embracing content marketing, nonprofits have a low-cost option of getting people to notice the organization.
Visually Impaired Preschool Services has been a client of First Non-Profit since it was first offered as a benefit of VisionServe Alliance. We completed a thorough evaluation of cash savings to our agency before taking advantage of this wonderful benefit and it has been a very wise decision. Our experience with the processes from accounting to claims have been professional, expeditious and easy.
The Ensight Skills Center has enjoyed working with First Nonprofit for several years. We are enrolled in their Unemployment Savings Program and although we have not required a lot of intervention, there have been a few times. I know others have dealt with the same problem of unemployment fraud over the last year and in our case, a call to First Nonprofit (they actually answer their phones) cleared up the issue. They also sent us a letter to send to all our employees telling them what they needed to do to prevent this in the future and protect themselves. What a relief! Over the years if I have questions or concerns, they are happy to listen, advise and help if they can. Another BIG advantage of using First Nonprofit is that all the money that is paid into the Unemployment Savings Program lives on my balance sheet as an asset. The money continues to be Ensight’s not the governments. First Nonprofit has certainly given me peace of mind.
In addition to their money-saving purpose on behalf of nonprofit organizations like AHS, First Nonprofit’s Nonprofit Unemployment Fund streamlines the information we need to efficiently manage unemployment claims. Our relationship with NU Fund gave us access to such things as advice on planning for what’s ahead and how to analyze cost scenarios when unexpected events occurred. Both experiences were very helpful.
We have had a great experience with FNP. During Covid, when there was the chance that reimbursable nonprofits would have to pay 50% of the unemployment costs, FNP went to bat for us. We would receive weekly information on the Unemployment claim and how they were working to reduce the costs to reimbursable nonprofits. They have a great service also working with [our claims administrator] to make sure all the paperwork is completed correctly for any unemployment claim.
PORT Health Services has had a great experience with the Unemployment Savings Program offered through First Nonprofit. Throughout the years we have been involved in the program, we have increased our reserve account significantly through this program and find the reporting we receive both timely and useful. We look forward to our continued involvement with this program and our connection with First Nonprofit for many years to come.
Job One was spending a lot of money on unemployment. Our insurance broker, Mark Simcosky, recommended that we switch over to First Nonprofit. We did just that! This switch has been a huge savings for us! This switch saved us over $10,000 in the first year. Their customer service is Superior! Any time we have a question, we get a response very quickly. Any time we send them a report and they have a question; they call rather than just assuming. They were very responsive during COVID, even when they were in crisis mode their selves. They also were always there when we needed during COVID and very helpful! We would 1,000% recommend First Nonprofit to anybody that could benefit from it!
My experience with FNP has always been positive. Every time I have had to contact them, I’m always put in contact with a friendly and knowledgeable person. If something is missing from our account, they reach out to us to request it. It’s nice to work with a company that makes sure our account is current. I would recommend them to any nonprofit looking to reduce their unemployment insurance costs.
We’ve saved tens of thousands of dollars PER YEAR by changing to become a reimbursing employer, freeing funds for much needed capital investment. FNP has been a valued partner in this process, providing assurance that we have stopgap coverage for extraordinary claims and keeping claims response painless and simple. It’s a huge Win/Win!