3 things to keep in mind when creating press releases

August 8, 2013

3 things to keep in mind when creating press releases

Recent studies, announcements and upcoming events are just a few reasons why nonprofits would want to send a press release to a local newspaper, magazine or online news wire. However, supporters will only pay attention to these releases if they are well-crafted and audience-focused. Below are some tips nonprofit marketers can use if they want their organization to greatly benefit from distributing a press release:

Add photos
The purpose of press releases is to get as many people as possible to see the information included in them. An article for Nonprofit Tech for Good stated organizations have a better chance of seeing Facebook shares and Twitter retweets of links to their press release if they pair the information in the document with a photo. It has been proven that people are more interested in content if its thumbnail is accompanied by an engaging image. Nonprofits should keep this in mind before they distribute their next press release.

Use bullet points
In many instances, people are interested in what a nonprofit has to say in a newsletter or a blog post, but they don't have time to read through the whole piece. This is why MarketingProfs suggests integrating bullet points for the most important aspects of press releases. Not only will this strategy allow for quick scanning, but it will also help more people get the most out of a release in a limited time period. 

Include opportunities to find more information
Supporters who read a press release and want to become engaged with an organization or learn more about it should be able to do so with just a few clicks of a button or by visiting a website. Releases that don't allow for further engagement will only see limited amounts of success. It is also important to make sure each release is easily sharable on the Web.

single-post4495

Ready to chat?
Get in touch today to request a no-obligation savings evaluation.

Testimonials

Throughout our membership in the Unemployment Savings Program, First Nonprofit understood our demands, community dynamics, and the importance of seamless services; that allowed us to serve our constituents better.

Prevent Blindness America, Chicago, IL

Because INCS advocates for the operating conditions that allow charter public schools to provide high quality public education, partnering with First Nonprofit was an easy decision. First Nonprofit’s unemployment programs provide our member schools two operating elements crucial to their ability to provide high quality public education: savings and budget certainty. Capable, committed teachers are the key to student success. By participating in the unemployment insurance savings plan, charter public schools gain peace of mind and are able to invest more money in their teachers.

Illinois Network of Charter Schools, Chicago, IL

It has been our sincere pleasure to maintain a strong, vibrant business partnership with First Nonprofit. We greatly admire their strong industry knowledge, technical expertise, constant professionalism, knowledgeable and dedicated staff. They are always extremely responsive, personable and provide us with the necessary guidance and recommendations on a numerous variety of employment scenarios.

Thresholds, Chicago, IL

NYCON members who use First Nonprofit’s programs enjoy enduring savings and improved efficiency. Our association knows that success, because from the beginning, we achieved the same great benefits. Great savings, seamless technology, and responsive service. NYCON highly recommends First Nonprofit’s remarkable unemployment solutions.

New York Council of Nonprofits, Albany, NY

Visually Impaired Preschool Services has been a client of First Non-Profit since it was first offered as a benefit of VisionServe Alliance. We completed a thorough evaluation of cash savings to our agency before taking advantage of this wonderful benefit and it has been a very wise decision. Our experience with the processes from accounting to claims have been professional, expeditious and easy.

Visually Impaired Preschool Services, Louisville, KY

Luckily for us, our interactions regarding any issues with staffing has been very minimal! I can say that all other interactions with regards to billing, 941 reporting, etc. have been extremely pleasant, accommodating and easy to work with. Kim Ghanayem is always prompt, professional and friendly. Thank you so much!

Neurologic Music Therapy Services of Arizona, Phoenix, AZ

First Nonprofit has been easy to work with and makes the administrative process easier and smoother. We enjoy working with you.

Visually Impaired Preschool Services, Louisville, KY

The Ensight Skills Center has enjoyed working with First Nonprofit for several years. We are enrolled in their Unemployment Savings Program and although we have not required a lot of intervention, there have been a few times. I know others have dealt with the same problem of unemployment fraud over the last year and in our case, a call to First Nonprofit (they actually answer their phones) cleared up the issue. They also sent us a letter to send to all our employees telling them what they needed to do to prevent this in the future and protect themselves. What a relief! Over the years if I have questions or concerns, they are happy to listen, advise and help if they can. Another BIG advantage of using First Nonprofit is that all the money that is paid into the Unemployment Savings Program lives on my balance sheet as an asset. The money continues to be Ensight’s not the governments. First Nonprofit has certainly given me peace of mind.

Ensight Skills Center, Inc, Fort Collins, CO