Learn what it takes to gain donors’ trust

August 15, 2013

Learn what it takes to gain donors’ trust

While many Americans are interested in supporting nonprofits and charities, before sending any money to an organization, potential donors want to know they can trust the philanthropic entity. An article for The NonProfit Times gathered insight from Seth Perlman, a senior partner of Perlman and Perlman, Art Taylor, president and CEO of the BBB Wise Giving Alliance and Erika Kloehn, vice president of direct response at USO about what it takes to gain the trust of donors. Below is a list of tips they contributed to help ease the minds of supporters and encourage them to send money to an nonprofit:

1. Provide facts
Donors will often be more willing to send funds to a nonprofit if they see some of the good things the organization has been able to do it the past. For example, creating infographics based on studies can demonstrate how the nonprofit has used its money to reach its goals.

2. Cater to emotions
According to an article for Fundly.com, supporters usually want to immerse themselves in the mission of a nonprofit before they decide whether they want to become a donor. Sharing photos, videos and blog posts about how the organization has positively affected the lives of others is a good way to show the nonprofit has made a difference in the community.

3. Keep supporters in the loop: When potential donors feel connected and engaged in everything going on at the nonprofit, they're more likely to contribute money to the organization. Holding conference calls, sending out monthly newsletters, regular updating social media sites and sharing stories about things going on at the organization will allow donors to feel like they have a good grasp of the direction of the nonprofit. 


Ready to chat?
Get in touch today to request a no-obligation savings evaluation.


First Nonprofit has saved us so much money over the state’s program. We had one little glitch with the state recently and we contacted FNP immediately. FNP staff called us back immediately and moved to remedy the problem.

WI Council of Religious & Independent Schools (WCRIS), Madison, WI

First Nonprofit has been a great partner. They have helped us saved hundreds of thousands of dollars! They have awesome resources for our nonprofit organization. Thanks for the partnership.

Community Care Inc., Milwaukee, WI

Life is certainly busy these days but having business partners like First Nonprofit has made some of the process hassle free. We have worked with this team for years. When we changed payroll systems, they outlined every step. I think this team is terrific and I know they get the job done! Thank you, Cruz, to all the team at FNP.

Gulfside Healthcare Services, New Port Richey, FL

FNP has helped our agency to save thousands of dollars every year on our unemployment coverage. The service is phenomenal, and we are thankful to their team as our partner. My experience working with Marshall on the advocacy around UE for nonprofits was also a highlight as someone who teaches advocacy and lobbying for nonprofits. Really, your whole team is top shelf, so thank YOU!

Advancing Academics, Turtle Creek, PA

Chicago Children’s Theatre has greatly benefited from our partnership with First Nonprofit, and I have always enjoyed working with the staff on our filings and any complicated questions. I would not hesitate to recommend First Nonprofit to fellow nonprofits. We’re very happy customers.

Chicago Children’s Theatre, Chicago, IL

FNP is a great resource for Daniel Kids. To have a TPA that we can count on to take point on not only managing our unemployment claims, but to support and guide any protest hearing, is invaluable. All the professional support staff we have worked with have been excellent, very knowledgeable and responsive. We are grateful for the help and support, thank you.

Daniel Kids, Jacksonville, FL

When I first began in my position at my organization, I hadn’t had experience working with a company like FNP. The staff was so patient and helpful in helping to explain the benefits of First Nonprofit. Anytime I reach out with a question I receive a quick, clear, and thorough response. I’m so thankful that we decided to partner with FNP. Their excellence in customer service, coupled with their variety of packages frees us up to truly serve our staff and community with a peace of mind knowing that our organization is protected against unanticipated unemployment insurance expenses.

Homes of Hope, Chicago, IL

First Nonprofit gets an A+ in my book. You are so easy to work with & very knowledgeable! Whether it is my quarterly correspondence with Kim or my random interactions with Dawn about a bond … I am so pleased that I get to work with such a helpful company. Thank you!

Women's Choice Network, Pittsburgh, PA