December 30, 2013
Nonprofit organizations have many new, cost-effective ways of drumming up donations. While large fundraising drives still have their place, crowdfunding and the Internet provide new ways to bring in cash. Many forms of Internet donation are also easy and inexpensive to implement.
Many people donate on impulse. They see a chance to contribute to a disaster relief fund or read a moving story about an organization on the Web and decide to give. Instead of tracking down potential donors, the Internet allows them to come to the organization.
Facebook launches a new "donate now" option
Social media is now providing an exciting new way for nonprofits to collect donations with a donate now button on Facebook, according to TechCrunch. While Facebook has been a tool for nonprofits for some time now, the donate now button allows users to contribute without leaving the site. While it might seem like a small change, allowing users to stay on the page instead of visiting the nonprofit's website has its advantages. Users can read a post from a nonprofit and donate immediately.
Perhaps the best news for the nonprofits is that there will be no fee associated with the donation. Facebook even intends to pay the credit card processing fee for the organization. The Facebook method is just one of many new ways that nonprofits can capture potential donations quickly and easily. While the donations may not be large, they allow organizations to reach a wider audience with a smaller investment. A share button will also allow users to spread the word about donating to the nonprofit, providing access to users who may not currently follow the nonprofit on the social networking site.
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First Nonprofit has been a great partner. They have helped us saved hundreds of thousands of dollars! They have awesome resources for our nonprofit organization. Thanks for the partnership.
Life is certainly busy these days but having business partners like First Nonprofit has made some of the process hassle free. We have worked with this team for years. When we changed payroll systems, they outlined every step. I think this team is terrific and I know they get the job done! Thank you, Cruz, to all the team at FNP.
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Chicago Children’s Theatre has greatly benefited from our partnership with First Nonprofit, and I have always enjoyed working with the staff on our filings and any complicated questions. I would not hesitate to recommend First Nonprofit to fellow nonprofits. We’re very happy customers.
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