February 20, 2014
Donations are the lifeblood of most nonprofits, so as the way people give undergoes a transformation, organizations must change with the times. According to Nonprofit Quarterly, the Giving USA report for 2012 showed that while giving rebounded immediately following its lowest levels in 2008 and 2009, growth has leveled off again in the past two years.
While donations have been as hard to predict as the rest of the economy, the ways in which money is coming in is also changing. Giving Tuesday, the now annual event that now follows holiday-shopping gimmicks such as Black Friday and Cyber Monday, raised more than $19.2 million for 10,000 nonprofits. That's a lot of cash and proof that nonprofits need to have tools for collecting online donations.
Online giving is also closely tied with crowdfunding, which appears to be varying the demographics of the donor pool. According to NPQ, mixed income levels and expanding age groups are donating to the causes they find near and dear.
Traditional methods are still successful
In the world of fundraising, it's hardly out with the old, in with new. While nonprofits need to work to embrace new methods, direct communication with private donors is still the most successful way to bring in money. Live community and charity events have also not lost their power to generate income for nonprofits.
Many of the e-funding tools provide an ease of fundraising that is not seen with traditional methods. However, an ease of use can also lead to complacency, which will quickly send the fundraising goals of any organization off of the rails. Look at crowdfunding, Giving Tuesday and other Internet tools as additions, not replacements to your current campaigns.
Content presented by First Nonprofit Companies, the leading provider of state unemployment insurance solutions for 501(c)(3) nonprofit employers.
First Nonprofit has saved us so much money over the state’s program. We had one little glitch with the state recently and we contacted FNP immediately. FNP staff called us back immediately and moved to remedy the problem.
First Nonprofit has been a great partner. They have helped us saved hundreds of thousands of dollars! They have awesome resources for our nonprofit organization. Thanks for the partnership.
Life is certainly busy these days but having business partners like First Nonprofit has made some of the process hassle free. We have worked with this team for years. When we changed payroll systems, they outlined every step. I think this team is terrific and I know they get the job done! Thank you, Cruz, to all the team at FNP.
FNP has helped our agency to save thousands of dollars every year on our unemployment coverage. The service is phenomenal, and we are thankful to their team as our partner. My experience working with Marshall on the advocacy around UE for nonprofits was also a highlight as someone who teaches advocacy and lobbying for nonprofits. Really, your whole team is top shelf, so thank YOU!
Chicago Children’s Theatre has greatly benefited from our partnership with First Nonprofit, and I have always enjoyed working with the staff on our filings and any complicated questions. I would not hesitate to recommend First Nonprofit to fellow nonprofits. We’re very happy customers.
FNP is a great resource for Daniel Kids. To have a TPA that we can count on to take point on not only managing our unemployment claims, but to support and guide any protest hearing, is invaluable. All the professional support staff we have worked with have been excellent, very knowledgeable and responsive. We are grateful for the help and support, thank you.
When I first began in my position at my organization, I hadn’t had experience working with a company like FNP. The staff was so patient and helpful in helping to explain the benefits of First Nonprofit. Anytime I reach out with a question I receive a quick, clear, and thorough response. I’m so thankful that we decided to partner with FNP. Their excellence in customer service, coupled with their variety of packages frees us up to truly serve our staff and community with a peace of mind knowing that our organization is protected against unanticipated unemployment insurance expenses.
First Nonprofit gets an A+ in my book. You are so easy to work with & very knowledgeable! Whether it is my quarterly correspondence with Kim or my random interactions with Dawn about a bond … I am so pleased that I get to work with such a helpful company. Thank you!