March 19, 2014
A dynamic nonprofit website needs to engage the user with more than just an address and call for donations. For-profits in the business-to-consumer and business-to-business sectors have found that offering content is a great way to draw potential leads to a website. Utilizing search engine optimization tactics, a company can raise its search engine ranking and increase the number of hits the site receives.
In the consumer world, this translates into more revenue and brand loyalty. For nonprofits, it could mean drastically improving the image of the nonprofit and receiving more donations. With so much else to do, many organizations forget to share their successes with others. A weekly blog post is a great way to gain the advantages of increased website traffic while also engaging current and potential donors.
While many companies utilize SEO in content that appears almost daily, a nonprofit's blog should be meaningful and share personal stories, not just curate information about legislative issues impacting the sector or other common industry news. It's a chance to talk about the people that the organization helps and the people that help the organization.
How to write a good blog
Despite the different goals of a nonprofit, many of the rules are the same as they would be for a large consumer-oriented website. One important tip for any blogger is to provide content that is formatted in a way that users will want to read it:
Above all else, stories should be uplifting. Nonprofits' missions are usually about providing opportunities or services in an area of need. More people will be encouraged to donate if a site shares stories about the organization's successes, not its struggles.
Content presented by First Nonprofit Group, the leading provider of state unemployment insurance solutions for 501(c)(3) nonprofit employers.
First Nonprofit has saved us so much money over the state’s program. We had one little glitch with the state recently and we contacted FNP immediately. FNP staff called us back immediately and moved to remedy the problem.
First Nonprofit has been a great partner. They have helped us saved hundreds of thousands of dollars! They have awesome resources for our nonprofit organization. Thanks for the partnership.
Life is certainly busy these days but having business partners like First Nonprofit has made some of the process hassle free. We have worked with this team for years. When we changed payroll systems, they outlined every step. I think this team is terrific and I know they get the job done! Thank you, Cruz, to all the team at FNP.
FNP has helped our agency to save thousands of dollars every year on our unemployment coverage. The service is phenomenal, and we are thankful to their team as our partner. My experience working with Marshall on the advocacy around UE for nonprofits was also a highlight as someone who teaches advocacy and lobbying for nonprofits. Really, your whole team is top shelf, so thank YOU!
Chicago Children’s Theatre has greatly benefited from our partnership with First Nonprofit, and I have always enjoyed working with the staff on our filings and any complicated questions. I would not hesitate to recommend First Nonprofit to fellow nonprofits. We’re very happy customers.
FNP is a great resource for Daniel Kids. To have a TPA that we can count on to take point on not only managing our unemployment claims, but to support and guide any protest hearing, is invaluable. All the professional support staff we have worked with have been excellent, very knowledgeable and responsive. We are grateful for the help and support, thank you.
When I first began in my position at my organization, I hadn’t had experience working with a company like FNP. The staff was so patient and helpful in helping to explain the benefits of First Nonprofit. Anytime I reach out with a question I receive a quick, clear, and thorough response. I’m so thankful that we decided to partner with FNP. Their excellence in customer service, coupled with their variety of packages frees us up to truly serve our staff and community with a peace of mind knowing that our organization is protected against unanticipated unemployment insurance expenses.
First Nonprofit gets an A+ in my book. You are so easy to work with & very knowledgeable! Whether it is my quarterly correspondence with Kim or my random interactions with Dawn about a bond … I am so pleased that I get to work with such a helpful company. Thank you!