Nonprofits shouldn’t wait to harness new technology

April 1, 2014

Nonprofits shouldn’t wait to harness new technology

According to ZDNet, Facebook is still leading the way for social media interaction between nonprofits and potential donors, supporters and volunteers. The use of social media platforms is essential for nonprofits to stay connected with their audience, and it can also be managed for a relatively low cost.

The National Council of Nonprofits recommends all organizations try and embrace technology in one way or another, especially when budgets are tight. In addition to communication, the Facebook pages and blogs of other organizations can be a great way for a nonprofit to stay up to date on industry news and trends.

However, social media is just one of the newer tech offerings that nonprofits should be using. While the upfront costs of upgrading computer systems, software and hardware can be expensive and tough to justify, most organizations would save money in the long run. There are also many other affordable ways for a nonprofit to improve how it communicates with donors through technology.

Webcasts and video
These days, an average smartphone is capable of capturing pretty impressive video. Also, many operating systems come with some type of video editing software. Nonprofits should consider developing a video page for their website where they can share a lot of dynamic content. For instance, video content can come from a fundraiser, a volunteer outing or scheduled interviews.

Videos are also a great way to share donor, volunteer or community testimonials. Nonprofits need to highlight how their services have helped and inspired and others. Sending a positive message through blogs and video is much more effective than relying on negative framing. Don't highlight funding cuts or budget reductions, but rather draw attention to all the ways that the nonprofit is still improving the lives of others.

Content presented by First Nonprofit Group, the leading provider of state unemployment insurance solutions for 501(c)(3) nonprofit employers.


Ready to chat?
Get in touch today to request a no-obligation savings evaluation.


First Nonprofit has saved us so much money over the state’s program. We had one little glitch with the state recently and we contacted FNP immediately. FNP staff called us back immediately and moved to remedy the problem.

WI Council of Religious & Independent Schools (WCRIS), Madison, WI

First Nonprofit has been a great partner. They have helped us saved hundreds of thousands of dollars! They have awesome resources for our nonprofit organization. Thanks for the partnership.

Community Care Inc., Milwaukee, WI

Life is certainly busy these days but having business partners like First Nonprofit has made some of the process hassle free. We have worked with this team for years. When we changed payroll systems, they outlined every step. I think this team is terrific and I know they get the job done! Thank you, Cruz, to all the team at FNP.

Gulfside Healthcare Services, New Port Richey, FL

FNP has helped our agency to save thousands of dollars every year on our unemployment coverage. The service is phenomenal, and we are thankful to their team as our partner. My experience working with Marshall on the advocacy around UE for nonprofits was also a highlight as someone who teaches advocacy and lobbying for nonprofits. Really, your whole team is top shelf, so thank YOU!

Advancing Academics, Turtle Creek, PA

Chicago Children’s Theatre has greatly benefited from our partnership with First Nonprofit, and I have always enjoyed working with the staff on our filings and any complicated questions. I would not hesitate to recommend First Nonprofit to fellow nonprofits. We’re very happy customers.

Chicago Children’s Theatre, Chicago, IL

FNP is a great resource for Daniel Kids. To have a TPA that we can count on to take point on not only managing our unemployment claims, but to support and guide any protest hearing, is invaluable. All the professional support staff we have worked with have been excellent, very knowledgeable and responsive. We are grateful for the help and support, thank you.

Daniel Kids, Jacksonville, FL

When I first began in my position at my organization, I hadn’t had experience working with a company like FNP. The staff was so patient and helpful in helping to explain the benefits of First Nonprofit. Anytime I reach out with a question I receive a quick, clear, and thorough response. I’m so thankful that we decided to partner with FNP. Their excellence in customer service, coupled with their variety of packages frees us up to truly serve our staff and community with a peace of mind knowing that our organization is protected against unanticipated unemployment insurance expenses.

Homes of Hope, Chicago, IL

First Nonprofit gets an A+ in my book. You are so easy to work with & very knowledgeable! Whether it is my quarterly correspondence with Kim or my random interactions with Dawn about a bond … I am so pleased that I get to work with such a helpful company. Thank you!

Women's Choice Network, Pittsburgh, PA