Nonprofits shouldn’t wait to harness new technology

April 1, 2014

Nonprofits shouldn’t wait to harness new technology

According to ZDNet, Facebook is still leading the way for social media interaction between nonprofits and potential donors, supporters and volunteers. The use of social media platforms is essential for nonprofits to stay connected with their audience, and it can also be managed for a relatively low cost.

The National Council of Nonprofits recommends all organizations try and embrace technology in one way or another, especially when budgets are tight. In addition to communication, the Facebook pages and blogs of other organizations can be a great way for a nonprofit to stay up to date on industry news and trends.

However, social media is just one of the newer tech offerings that nonprofits should be using. While the upfront costs of upgrading computer systems, software and hardware can be expensive and tough to justify, most organizations would save money in the long run. There are also many other affordable ways for a nonprofit to improve how it communicates with donors through technology.

Webcasts and video
These days, an average smartphone is capable of capturing pretty impressive video. Also, many operating systems come with some type of video editing software. Nonprofits should consider developing a video page for their website where they can share a lot of dynamic content. For instance, video content can come from a fundraiser, a volunteer outing or scheduled interviews.

Videos are also a great way to share donor, volunteer or community testimonials. Nonprofits need to highlight how their services have helped and inspired and others. Sending a positive message through blogs and video is much more effective than relying on negative framing. Don't highlight funding cuts or budget reductions, but rather draw attention to all the ways that the nonprofit is still improving the lives of others.

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We first started using First Nonprofit’s Unemployment Savings Program when we were a small startup nonprofit.  We didn’t have an HR department and needed expertise in the event that an unemployment claim was made.  We knew we were eligible to be a reimbursing employer, but weren’t sure how to navigate that process.  They made it easy to set things up, plan for, and then manage claims when they came at a very reasonable cost. The amount of time and stress they’ve saved us dealing with all this has been worth way more than the cost.  We’ve now grown to a large nonprofit and do have an HR department but have no plans to stop using their services.  I highly recommend them to every nonprofit I come into contact with!


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Prevent Blindness America, Chicago, IL

Because INCS advocates for the operating conditions that allow charter public schools to provide high quality public education, partnering with First Nonprofit was an easy decision. First Nonprofit’s unemployment programs provide our member schools two operating elements crucial to their ability to provide high quality public education: savings and budget certainty. Capable, committed teachers are the key to student success. By participating in the unemployment insurance savings plan, charter public schools gain peace of mind and are able to invest more money in their teachers.

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Visually Impaired Preschool Services, Louisville, KY