June 9, 2014
Just like individuals and for-profit companies, many nonprofit decision-makers craft resolutions for the new year. Although the improvements nonprofits want to make depend on their individual situations, how long they've been in operation and their organizational mission, most nonprofits have set goals for 2014.
There are a few popular goals that many nonprofits have selected in one form or another. Here's some advice on jump-starting stalled efforts and guidance for those that have actively been making progress as well:
A focus on the current donor base and repeat giving
It's important to bring new contributors into the fold for the continued success of the nonprofit, but maintaining a current donor base is even more crucial. Focusing on outreach can help improve both contributor confidence and the gifts that these repeat donors provide, according to The Chronicle of Philanthropy. There are a variety of tactics nonprofits can use to keep donors coming back, including sending personalized thank-you notes and updates on how funds from a specific fundraising effort are being spent. Having some kind of outreach that isn't attached to a specific donation effort can make contributors feel valued as people, instead of just another set of contact information in a database.
Social media is a powerful tool
Another tactic nonprofits can utilize to reach their goals is increase social media usage like Facebook, Instagram and Twitter as an effective, no- or low-cost way to reach out to their donor community. Social media can provide information about fundraising drives, news related to the mission of a nonprofit and can create awareness and conscious discussions. Because social networks can be such powerful tools, nonprofits should make sure they are allocating the appropriate resources to them. The Bill and Melinda Gates Foundation suggests that a staff member with education and experience in communication should be in charge of social media profiles. Additionally, nonprofits need to remember that communication is a two-way street – don't just post, but read and digest what others have to say. Then share those postings with key staff.
Content presented by First Nonprofit Group, the leading provider of state unemployment insurance solutions for 501(c)(3) nonprofit employers.
First Nonprofit has saved us so much money over the state’s program. We had one little glitch with the state recently and we contacted FNP immediately. FNP staff called us back immediately and moved to remedy the problem.
First Nonprofit has been a great partner. They have helped us saved hundreds of thousands of dollars! They have awesome resources for our nonprofit organization. Thanks for the partnership.
Life is certainly busy these days but having business partners like First Nonprofit has made some of the process hassle free. We have worked with this team for years. When we changed payroll systems, they outlined every step. I think this team is terrific and I know they get the job done! Thank you, Cruz, to all the team at FNP.
FNP has helped our agency to save thousands of dollars every year on our unemployment coverage. The service is phenomenal, and we are thankful to their team as our partner. My experience working with Marshall on the advocacy around UE for nonprofits was also a highlight as someone who teaches advocacy and lobbying for nonprofits. Really, your whole team is top shelf, so thank YOU!
Chicago Children’s Theatre has greatly benefited from our partnership with First Nonprofit, and I have always enjoyed working with the staff on our filings and any complicated questions. I would not hesitate to recommend First Nonprofit to fellow nonprofits. We’re very happy customers.
FNP is a great resource for Daniel Kids. To have a TPA that we can count on to take point on not only managing our unemployment claims, but to support and guide any protest hearing, is invaluable. All the professional support staff we have worked with have been excellent, very knowledgeable and responsive. We are grateful for the help and support, thank you.
When I first began in my position at my organization, I hadn’t had experience working with a company like FNP. The staff was so patient and helpful in helping to explain the benefits of First Nonprofit. Anytime I reach out with a question I receive a quick, clear, and thorough response. I’m so thankful that we decided to partner with FNP. Their excellence in customer service, coupled with their variety of packages frees us up to truly serve our staff and community with a peace of mind knowing that our organization is protected against unanticipated unemployment insurance expenses.
First Nonprofit gets an A+ in my book. You are so easy to work with & very knowledgeable! Whether it is my quarterly correspondence with Kim or my random interactions with Dawn about a bond … I am so pleased that I get to work with such a helpful company. Thank you!