June 30, 2014
A great story is one of the unique advantages nonprofits have in their fundraising efforts. While businesses can provide customer testimonials and highlight positive reviews, these often don't compare to the energy of a well-crafted message from a nonprofit. The power of a story about a specific person helped by a charitable organization's program or the positive results of volunteer efforts in a local community are among the most powerful messages that potential contributors will hear. Organizations need to make sure they're crafting relatable and engaging messages that utilize the potential of an emotional response to its fullest. Here are a few pieces of advice for incorporating emotions into nonprofit storytelling:
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