Revenue sources are changing for many nonprofits

July 14, 2014

Revenue sources are changing for many nonprofits

Although the total number of contributions to nonprofit groups in the U.S. isn't drastically changing, the sources of the money used to fund programs and keep charitable organizations operating are. Donations from for-profit businesses dropped significantly in 2013, falling 3.2 percent according to statistics from the annual Giving USA study and reported by the Chronicle of Philanthropy. The fall in donations from corporations was offset by increases in many other forms of giving, with the amount of bequests rising the most and providing 7.2 percent more money to nonprofits than they did in 2012. Donations from foundations and individuals also rose.

Nonprofits should take into account the increased giving among individuals and families, as well as foundations and bequests, when formulating their outreach strategy going forward. Organizations may consider refining their strategies, whether that means reducing corporate outreach to focus on more promising prospective donors or shoring up contacts at current contributing companies to better weather the possible changes.

Overall, the total number of contributions to nonprofits from all sources rose again in 2013, according to information from Indiana University-Perdue University Indianapolis' school of philanthropy. The school's analysis of the Giving USA report found that giving has gone up for four straight years and is approaching levels not seen since the Great Recession. The recovery has taken a long time to realize, especially for nonprofits, but the results of the slow improvement of the economy are starting to reach the charitable sector.

Content presented by First Nonprofit Group, the leading provider of state unemployment insurance solutions for 501(c)(3) nonprofit employers.


Ready to chat?
Get in touch today to request a no-obligation savings evaluation.


First Nonprofit has saved us so much money over the state’s program. We had one little glitch with the state recently and we contacted FNP immediately. FNP staff called us back immediately and moved to remedy the problem.

WI Council of Religious & Independent Schools (WCRIS), Madison, WI

First Nonprofit has been a great partner. They have helped us saved hundreds of thousands of dollars! They have awesome resources for our nonprofit organization. Thanks for the partnership.

Community Care Inc., Milwaukee, WI

Life is certainly busy these days but having business partners like First Nonprofit has made some of the process hassle free. We have worked with this team for years. When we changed payroll systems, they outlined every step. I think this team is terrific and I know they get the job done! Thank you, Cruz, to all the team at FNP.

Gulfside Healthcare Services, New Port Richey, FL

FNP has helped our agency to save thousands of dollars every year on our unemployment coverage. The service is phenomenal, and we are thankful to their team as our partner. My experience working with Marshall on the advocacy around UE for nonprofits was also a highlight as someone who teaches advocacy and lobbying for nonprofits. Really, your whole team is top shelf, so thank YOU!

Advancing Academics, Turtle Creek, PA

Chicago Children’s Theatre has greatly benefited from our partnership with First Nonprofit, and I have always enjoyed working with the staff on our filings and any complicated questions. I would not hesitate to recommend First Nonprofit to fellow nonprofits. We’re very happy customers.

Chicago Children’s Theatre, Chicago, IL

FNP is a great resource for Daniel Kids. To have a TPA that we can count on to take point on not only managing our unemployment claims, but to support and guide any protest hearing, is invaluable. All the professional support staff we have worked with have been excellent, very knowledgeable and responsive. We are grateful for the help and support, thank you.

Daniel Kids, Jacksonville, FL

When I first began in my position at my organization, I hadn’t had experience working with a company like FNP. The staff was so patient and helpful in helping to explain the benefits of First Nonprofit. Anytime I reach out with a question I receive a quick, clear, and thorough response. I’m so thankful that we decided to partner with FNP. Their excellence in customer service, coupled with their variety of packages frees us up to truly serve our staff and community with a peace of mind knowing that our organization is protected against unanticipated unemployment insurance expenses.

Homes of Hope, Chicago, IL

First Nonprofit gets an A+ in my book. You are so easy to work with & very knowledgeable! Whether it is my quarterly correspondence with Kim or my random interactions with Dawn about a bond … I am so pleased that I get to work with such a helpful company. Thank you!

Women's Choice Network, Pittsburgh, PA