July 21, 2014
Nonprofits often have to deal with long hours and hard work to both bring in donations and make sure that the mission of the organization is being served. These high workloads can lead to resistance when it comes to adapting information to for a new medium of communication. As GuideStar pointed out, many charitable groups are reluctant to fully adapt their materials for mobile display just as they were initially hesitant to fully embrace social media. However, nonprofits can't ignore the growing use of mobile devices and the increasing size of an audience that has its main interaction with the Internet come through smartphones and tablets.
Approximately 58 percent of Americans have a smartphone, according to the Pew Research Center, and 42 percent have a tablet computer. Overall, the number of people who own and use mobile devices is growing to accommodate their increased demand for the Internet access. With that in mind, here are two pieces of advice for having a strong, successful mobile strategy:
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