July 22, 2014
Nonprofit organizations that want to connect to younger people to raise awareness and encourage contributions should understand the broad-based motivations and attitudes of the millennial generation. While some of the pop culture assertions made in the media about the youngest generation in the workforce don't necessarily hold up to focused scrutiny, there are some basic behavioral patterns and preferences that do apply to many of the young adults and college students that make up this group. Tapping into these generational values can help charitable groups create more engaging outreach, as well as more effective fundraising campaigns. Here are three pieces of advice nonprofits should take into account when dealing with millennials:
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